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Since the production of cars in China in 1996, sales of Citroën in China have increased 14 times in 2003. In all of Citroen's overseas markets, China has become the largest market in Western Europe except Western Europe, ranking fourth in the global market. In 2003, Citroen's sales in the Chinese market reached 104,000 vehicles, an increase of 24% over 2002. It is expected that sales will reach 124,000 units in 2004. How does Citroen see the rapid growth of China's auto market? How to look at the integration of imported car sales network with domestic car sales network? At the Beijing Motor Show, General Manager Satyr of the French company Citroen had an exchange with the reporter. Over the past few years, the rapid growth of China’s auto market has caused domestic and foreign auto giants to love this huge potential market and have expanded their production capacity. However, it turns out that the growth rate and sales volume of automobiles have gradually slowed down. Then, does the Chinese auto market Is there a problem of excess capacity? Satyny said: "In the next few years, the Chinese auto market will continue to develop, but in my opinion, this kind of development is not a stable development. If the sales volume of the Chinese auto market increased by 70% last year, we will not It may be expected in the next few years that there will be such a rapid development. In the next few years, the growth of the Chinese auto market may be high or low, but I am optimistic about its development prospects.†He further stated: “As for production, I don't know much about the competitor's production situation, but for the Dongfeng Citroen brand, our production status is relatively healthy, and there is no excess production capacity. For us, we want to make our output. To reach 300,000 vehicles, the most important issue at present is the investment issue." When talking about how to look at the "two-in-one" issue that is quite controversial among industry insiders, Satyne is pleased to say: "We have already discussed this issue with the Chinese government. After discussing for several years, we are very glad that the government has finally made a decision that is conducive to the development of automotive brands. It is very necessary, especially for some car brands that have global influence. It is even more significant. Our network can sell both imported cars and domestic cars. This is a very good thing, otherwise It will bring a lot of trouble. In addition, this decision also helps us to launch new models. For example, Citroën's imported cars can be imported into the Chinese market first, and then gradually localized as the sales increase.†Satyne believes that China is a big automobile country and it is now the best time for development. Therefore, “When we introduce new automotive products, we should pay attention to its environmental protection.†In the latest "Auto Industry Policy," he discovered some very Positive content, such as "lower fuel consumption, development of diesel engines," and other aspects of this aspect will promote the environmental protection of cars. When talking about the situation of competitors, Satyne said that in the Chinese market, Citroen has many competitors. However, he believes that price is not the only competitive weapon. His goal is to increase the sales of Citroen brand at the current price level. “We will try to adapt to the price level in the Chinese auto market, and the price level of imported cars will also have to adapt to this,†he said. In explaining its reasons, Satyne said: “This is inseparable from Citroën’s main values ​​– customer philosophy. That is to say, we must make every effort to satisfy our customers. In addition, the value of Citroen The concept is also reflected in the sales network, new model launch, and after-sales service guarantee.†It is understood that in the sales network, Citroen currently distributes 350 sales or service outlets in 250 cities, and 20 regions in the Dongfeng Citroen Commerce Department. The representative office is responsible for the sales and maintenance of the brand vehicles. It is expected that by the end of this year, Citroen will have more than 400 service outlets. The implementation of the "Dragon Plan" implemented since 2002 has provided the basis for the upgrading of its network. As of the end of May, the number of Dongfeng Citroen Dragon Media outlets has reached 85; by the end of the year, the number of dealers will also increase by 50%. In terms of launching new models, Satyr said humorously that "this issue will be announced at the Shanghai Auto Show next year." Source: China Business Daily
General Manager of Citroen Satyne - full of confidence in the Chinese market
Since the production of cars in China in 1996, sales of Citroën in China have increased 14 times in 2003. In all of Citroen's overseas markets, China has become the largest market in Western Europe except Western Europe, ranking fourth in the global market. In 2003, Citroen's sales in the Chinese market reached 104,000 vehicles, an increase of 24% over 2002. It is expected that sales will reach 124,000 units in 2004. How does Citroen see the rapid growth of China's auto market? How to look at the integration of imported car sales network with domestic car sales network? At the Beijing Motor Show, General Manager Satyr of the French company Citroen had an exchange with the reporter. Over the past few years, the rapid growth of China’s auto market has caused domestic and foreign auto giants to love this huge potential market and have expanded their production capacity. However, it turns out that the growth rate and sales volume of automobiles have gradually slowed down. Then, does the Chinese auto market Is there a problem of excess capacity? Satyny said: "In the next few years, the Chinese auto market will continue to develop, but in my opinion, this kind of development is not a stable development. If the sales volume of the Chinese auto market increased by 70% last year, we will not It may be expected in the next few years that there will be such a rapid development. In the next few years, the growth of the Chinese auto market may be high or low, but I am optimistic about its development prospects.†He further stated: “As for production, I don't know much about the competitor's production situation, but for the Dongfeng Citroen brand, our production status is relatively healthy, and there is no excess production capacity. For us, we want to make our output. To reach 300,000 vehicles, the most important issue at present is the investment issue." When talking about how to look at the "two-in-one" issue that is quite controversial among industry insiders, Satyne is pleased to say: "We have already discussed this issue with the Chinese government. After discussing for several years, we are very glad that the government has finally made a decision that is conducive to the development of automotive brands. It is very necessary, especially for some car brands that have global influence. It is even more significant. Our network can sell both imported cars and domestic cars. This is a very good thing, otherwise It will bring a lot of trouble. In addition, this decision also helps us to launch new models. For example, Citroën's imported cars can be imported into the Chinese market first, and then gradually localized as the sales increase.†Satyne believes that China is a big automobile country and it is now the best time for development. Therefore, “When we introduce new automotive products, we should pay attention to its environmental protection.†In the latest "Auto Industry Policy," he discovered some very Positive content, such as "lower fuel consumption, development of diesel engines," and other aspects of this aspect will promote the environmental protection of cars. When talking about the situation of competitors, Satyne said that in the Chinese market, Citroen has many competitors. However, he believes that price is not the only competitive weapon. His goal is to increase the sales of Citroen brand at the current price level. “We will try to adapt to the price level in the Chinese auto market, and the price level of imported cars will also have to adapt to this,†he said. In explaining its reasons, Satyne said: “This is inseparable from Citroën’s main values ​​– customer philosophy. That is to say, we must make every effort to satisfy our customers. In addition, the value of Citroen The concept is also reflected in the sales network, new model launch, and after-sales service guarantee.†It is understood that in the sales network, Citroen currently distributes 350 sales or service outlets in 250 cities, and 20 regions in the Dongfeng Citroen Commerce Department. The representative office is responsible for the sales and maintenance of the brand vehicles. It is expected that by the end of this year, Citroen will have more than 400 service outlets. The implementation of the "Dragon Plan" implemented since 2002 has provided the basis for the upgrading of its network. As of the end of May, the number of Dongfeng Citroen Dragon Media outlets has reached 85; by the end of the year, the number of dealers will also increase by 50%. In terms of launching new models, Satyr said humorously that "this issue will be announced at the Shanghai Auto Show next year." Source: China Business Daily