Modern imports target 30,000 this year

From a single month's data, in August, the number of imported cars from China's customs reached 103,000, and the volume of imports for the fourth consecutive month exceeded 100,000. Among them, the SUV is still the main contributor. Data show that in August SUV imports reached 65,200, an increase of 15.3%. From January to August this year, cumulative SUV imports reached 452,200, an increase of 12.2% year-on-year. Relative to SUV, the performance of the car is inferior. According to data from the database of China's imported automobile market, the number of cars imported in August was 32,700 units, down 22.9% year-on-year; from January to August, the cumulative sales of imported cars were 246,100 units, down 25.6% year-on-year.

Wang Cun, Senior Manager of Marketing Department, Guoji Automobile Co., Ltd., believes: “In August, the total number of imported cars remained at a high level, not only related to the higher annual sales target of automobile manufacturers, but also to the increase in the preferential rate of imported cars. There is a greater relationship between the market's warming up.” According to data from China’s imported automobile database, in August, the average discount for the imported car market was 58,000 yuan, and the preferential rate increased by 9.2%, and the ring discount rate increased by 1.2 percentage points, which is also the consecutive price of imported vehicles. Four months of decline. Wang Cun believes that with the continuous increase in imports, in order to maintain the stability of the inventory coefficient, the price of imported cars may further decline in the future. For import brand dealers, although price reduction promotion brings some sales, there is still a lot of pressure on profitability.

In addition to making a fuss about prices, companies that are represented by import modernization are also strengthening their competitiveness in terms of after-sales services. An Bingzhu, head of the vehicle sales division of Hyundai Motors (China), stated that in addition to the high-quality demand for the vehicle itself, imported car customers also placed high expectations on the quality of vehicle service. As early as the beginning of 2012, Hyundai Motors launched the “Hyundai Supreme Guarantee Service” for two high-end sedans, Equus and Rolls-Royce, aiming to provide owners with high-quality vehicles and at the same time provide more humane car owners. Surprise car experience.

It is reported that "Modern Supreme Safeguard Service" is not just a simple after-sales service, but a distinguished service item tailored for the Chinese market, including new car replacement services, vehicle maintenance services, residual value protection services and exclusive value-added services, etc. A variety of service content not only shows the owner's distinguished status, but also completely eliminates the various concerns of the owner after the car purchase. Among them, "exclusive value-added services" are most attractive to owners, consumers who purchase Equus or Launces, or owners who have purchased any of the two models recommend friends to buy the car, will be able to obtain the "provided by the Hyundai Group." Visiting South Korea's luxury tour activity, owners can follow Hyundai Group's visit to its production base in Korea, visit Seoul and Jeju Island, and experience the customs of Korea.

In addition, the "residual value protection service" means that the customer can enjoy a maximum of 80% within one year, a maximum of 65% within two years, and a maximum residual rate of 45% within three years when dealing with used cars; "new car replacement service" means Any owner who purchased Equus and Ronns will be able to apply to Hyundai Motor for a new car replacement service if an accident occurs within one year after the purchase and the other party bears the main responsibility, and the maintenance cost of the vehicle exceeds 30% of the purchase price. And "vehicle maintenance service" refers to the purchase of Equus within 60 months free unlimited warranty and 20 free maintenance; Lawnes can enjoy 5 years / 100,000 km warranty and 10 free maintenance .

“As far as 'exclusive value-added services' is concerned, so far we have successfully held seven free visits to the Ekkos and Ronnes owners' luxury tours to Korea. Through this service, customers feel that other brands have never given With the customer care, many customers who have experienced this service have recommended our “Modern Supreme Guaranteed Service” to their friends and introduced our vehicles to their friends after returning home.” An Bingzhu told reporters.

Modern South Korean executives stated that in the Chinese auto market, Import Modern hopes to play an innovative role in bringing more non-localized models to China through imports. “This year, we are paying more attention to consumer demand. According to the different needs of users, we have introduced a series of main models: The 3rd generation of new imported Shengda listed at the beginning of this year was launched for urban elites; the new Equus sold in China in June. It provides more diversified choices for high-end business people; in addition, the newly-defined large-size SUV Gree has broken people’s perception of mainstream SUVs, providing business people and home users with unimaginable space experiences; In addition to the above models, Hyundai will also introduce the Sonata Hybrid at the end of this year in order to comply with the development needs of the green economy. ”

An Bingzhu said that this year's import target for modernization is 30,000, and it is hoped that sales volume will increase steadily while upgrading the brand.