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Recently, various media rushed to report on the smart LED system launched by Philips, transferring relevant information to customers' smartphones, aiming to help customers find the products they need to purchase. By integrating Bluetooth communication into LED luminaires, Philips' smart light bulb concept has received much attention. This shows that smart bulbs can not only be used for lighting and to set off the atmosphere, but also to find their commercial applications.
Insiders pointed out that Philips's action is a battle to challenge Apple's iBeacon technology, and the popularity of LED communication system also implies that the LED lighting device business has greater plasticity. The company said on the day of the release of the new quarterly financial report, the future The company will explore the LED commercial business field, especially the smart lighting aimed at commercial indoor positioning, attracting attention from the industry.
LED communication system is good for Shangchao. In the just-released fourth-quarter 2013 financial report, Philips' 2013 sales were 23.329 billion euros and net profit reached 1.172 billion euros, reversing the loss of 30 million euros in 2012, including the fourth quarter of last year. Sales were 6.799 billion euros, unchanged from the same period last year, and net profit was 412 million euros. It is worth mentioning that the revenue of Philips LED Lighting Business Unit has increased by 48% year-on-year. The company's senior executives indicated that they will develop LED commercial business in the future. The research and development of visible light communication technology has taken the first step of the company's expansion of commercial business.
In fact, the innovation of this technology is that the LED bulb is like a tracking and positioning network, which can realize the real-time communication between the store and the smartphone through the principle of visible light communication anytime and anywhere, so that the merchant can accurately know the location of the customer. As long as the consumer has a good application in advance and open the push function, they can enjoy a series of smart services during the shopping process. At the same time, for the merchants, this is also a gospel: through this application, the integrated positioning service of the lighting system in the supermarket can help the merchants to provide various information to the customer at any time, which also saves the extra of the merchant to build other supporting infrastructure equipment. Spend.
For Philips' smart bulb concept, industry insiders said that the concept of future marketing and application space is very large. When the customer walks to a certain shelf, the light source at the top of the shelf will feedback the location of the customer to the smart phone, and Quickly form a shopping route within the application, lead customers to different shelves to buy the relevant products needed for the day, and suggest which products are discounted, thereby improving the shopping efficiency of customers.
The media reported in December that Apple has deployed 254 retail stores across the United States to use iBeacon technology. Apple integrated the technology to facilitate the current user shopping in the store, providing users with notifications, events and other information about the product. It is reported that at present, in the Apple flagship store on Fifth Avenue in New York, Apple has set up more than 20 iBeacon transceivers.
Unlike Apple's iBeacon technology, which relies on a short-distance Bluetooth connection between a mobile phone and a store, Philips uses this technology and uses LED visible light communication technology to achieve a one-way transmission of information by flashing LEDs that are hard to detect by the human eye.
Leading the LED market segment On the US Nasdaq-listed ON Semiconductor recently said that it is expected that in the next 1-5 years, the intelligent LED lighting business integrating sensor, detection, communication and control will show a significant growth trend.
Insiders pointed out that in the LED market segment, there are many areas worth exploring, such as automotive lighting, agricultural greenhouse lighting, medical lighting, etc., and truly accurate business positioning requires close proximity to industry applications. LEDinside pointed out that Osram, the global lighting manufacturer with leading lighting, has created new products for its BlackFlat series, grabbing the LED lamp market, and Germany Martin has also seized the LED medical lighting market.
US technology media Digitaltrends pointed out on the 18th that more and more high-tech developers are trying to help businesses and consumers to establish communication and provide retailers with technical solutions to effectively promote positive interaction with consumers.
UBS released its latest report on the 18th, stating that it is expected that the hotspots of overseas technology companies will gradually spread from the consumer products smartphones, mobile games, new energy vehicles to enterprise-side products to IT services, mobile infrastructure equipment, etc. Technology stocks are one of the most optimistic sectors of UBS's US strategy team. Industry analysts say that Philips' smart light bulbs are one of the best examples of high-tech integration, and once again, the flexibility of the LED lighting device industry itself, the future commercial value can not be underestimated.
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