Shanghai Auto Show Re-understands New Energy and Future Trends

On April 21, the first day of the Shanghai Auto Show Audience Day, data from the organizers said that on the same day, it received a total of 152,000 visitors, a record high. The netizen who has witnessed this year's Shanghai Auto Show nicknamed M, feeling like a dress in a washing machine. In the future, the term “most” of the scale of exhibitors and new cars may not appear in the news again because China’s growing consumer demand means that each year’s index breaks will become the norm.

Electric cooling, mixed growth

Re-examination of the significance of new energy

There were 91 new energy vehicles on display at this time, although slightly more than the previous 86, but the proportion was still only 7%. The situation of the local brands is similar to that of the previous auto show. It does not seem that they are very interested in exhibiting at the booth. However, this year, the performance of pure electric vehicles is clearly underestimated, and the acceptance of hybrid power is improving. In 2010, the Chinese market had just become the world's largest market. At that time, electric vehicles became a bright spot in the market. Everyone seemed to see new hope in the industry. The car companies vowed to join the war. In the following three years, everyone began to become hesitant, reflective, and re-examined.

At this year's auto show, there are propaganda in pure electric vehicles, foreign-funded enterprises basically only BMW pure electric i brand, Daimler BYD new joint venture brand potential, and the joint venture own brand Qichen's first pure electric concept car VIWA. Most car companies are keen to show hybrid power. Twelve brands brought 18 hybrid models, and many of them are nearing volume production.

The paradox about pure electric also began to sing from a red to a murmur. In an extreme case, the latest news from the British car magazine autocar stated that Harald West, the president of the Italian ultra-luxury car manufacturer Maserati, simply stated that electric cars are “meaningless” and “if our goal is to reduce carbon dioxide. Emissions, then diesel and compressed natural gas should be at the forefront, not electric or hybrid technologies."

On the electric road, turn around

Not so long ago this year, the US Department of Energy, which had vigorously launched electric vehicles, stated that it would give up its goal of deploying 1 million electric vehicles by 2015, and attributed the reason that the weak demand in the US market and the reliability of electric vehicles have plagued auto makers. The data shows that in 2012, the United States sold 14,687 pure electric vehicles, which accounted for only 0.1% of its annual car sales.

Coincidentally, Miao Miao, Minister of the Ministry of Industry and Information Technology, said at the two national conferences concluded not long ago that the new energy subsidy policy will not be divided according to the hybrid and pure electric technology route, but divided into 16 levels according to the effect of fuel economy as the basis for subsidies. This remark is generally interpreted as a relatively weak hybrid route that will receive attention.

From the above two backgrounds, it is not difficult to understand that the auto companies at the auto show have chosen cold treatment for electric vehicles.

On the basis of this skewed judgment, some car companies quickly turned their heads to take advantage of hybrid promotion opportunities. One of the most embarrassing words is that GAC Toyota’s executive deputy general manager Feng Xingya’s “Hybrid vehicles must be thoroughly demarcated with new energy vehicles.” His intention is actually to promote from the perspective of promotion, because many domestic consumers do not know the mix. The power car is not charged.

China's new generation reshapes the trend

China's taste weight increased

At this year's Shanghai Auto Show, it can be felt that the design of more concept vehicles has begun to target the preferences of the 1980s and even the 1990s. The Chinese aesthetic appeal will increase in the weight of the global automobile trend in the future.

More representative is Nissan exhibited its concept car Friend-ME, which originated from Nissan’s ideal capture of China’s post-80s. The survey results from Nissan have approximately 240 million people after the 80s in China and will gradually become the largest consumer group in the world. Therefore, Shiro Nakamura, chief creative officer of Nissan Motor Co., led the Nissan China Design Center (NDC) and the Nissan Global Design Center (NGDC) team to jointly create this “Chinese new generation dream car”. Concept car front and rear suspension with a low and wide chassis design, as well as the proportion of the visual impact of the body are presented Nissan's understanding of the balance of beauty in the eyes of young people.

"Front end", the key to future success

The consulting firm McKinsey recently released the "China's High-end Motor Market Outlook" report pointed out that as of 2012, the price of more than 200,000 yuan in sales of cars has reached 1.25 million in China, second only to the United States, ranking second in the world. As soon as 2016, China can surpass the United States and leap into the world's largest premium car market.

The huge market demand still determines that the transnational giants with sensible business sense are turning their attention to China, but their focus has been on the final sales side. The key to future success is whoever grasps the “front end” of the product.

The Spring Plumbing Duck Prophet, as an upstream component manufacturer, has already received orders from vehicle customers.

Visteon, a supplier of automotive air-conditioning and interior systems, will launch customized interiors for China in the future, including reconfigurable dashboards and more. Tim Visteon, Director of Global Innovation and Design at Visteon, explained that younger consumers mean more flexibility in car usage patterns, such as carpooling and leasing, which will lead to a personalized layout of the cockpit market. They provided solutions, such as the individual preferences of each owner for the appearance, color, and layout of the human-computer interaction interface, which were recorded by the vehicle cloud interconnect system and completed automatic adjustments when the user entered the vehicle.

Shanghai GM used the “ice sapphire” body paint on the new Riviera Buick “Future” concept car displayed at the auto show, which was also commissioned by the Pan-Asian design team for the coating supplier BASF.

Recaro, a German chair supplier, displayed its high-performance series of sports seats tailored specifically for Chinese customers at this year's auto show. Johnson Controls, which is also a chair supplier, is the first to introduce a seat system that can be controlled by an iPad or other mobile device. The lock is the back row of Chinese luxury cars.

Perhaps in the near future, we can feel that “China” is “the world” and China leads the future of the global automotive market.

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