To see the auto show, people often say that “the amateurs are busy and the insiders are looking at the door”


To see the auto show, people often say that “the amateurs are busy watching and the insiders are looking at the doorway.” Who should look at the commercial vehicles? This year's Beijing International Auto Show was divided into two national exhibition centers and agricultural exhibition halls, which led to the withdrawal of commercial plants of some large companies. One of the long-talking topics in the commercial vehicle industry once again introduced everyone’s attention: join in the fun? Did you leave the "popularity" of the sedan show, can the commercial vehicle show be in full swing? In fact, many domestic commercial auto shows have been held several times. Commercial vehicle shows, bus shows, truck competitions, and various special auto shows have many events every year. However, there is not yet one brand that can truly be called a brand. Regarding the scale and influence, not only in the society, but also in the “circle” there is not a professional auto show that can be recognized as authoritative. How can a commercial vehicle be developed? Although it is not yet formed in China, there are many successful commercial vehicle exhibitions. Many people in the industry have visited major commercial vehicle shows abroad. After many people visit, the impression is more profound that foreign commercial auto shows can be done as an influential exhibition. The world’s largest commercial auto show is recognized as the Hannover International Commercial Vehicle Show. This exhibition is also separated from the comprehensive auto show of passenger cars and commercial vehicles. The first auto show that began in 1897 has 8 public vehicles. By 1989, the number of visitors has exceeded 1.2 million, and the venue has been very cramped. In 1991, the organizer divided the auto show into two, the single-year auto show and the double-year commercial auto show. Since its development, the Hanover Commercial Vehicle Show has become an “Olympic” event for commercial vehicles worldwide. In 2002, the Hannover Commercial Vehicle Show exhibited 1,003 visitors from 41 countries and regions with an exhibition area of ​​21.5 square meters. The Tokyo Motor Show held at the end of October each year was founded in 1966. It is also a passenger vehicle exhibited in odd-numbered years, and it also exhibited commercial vehicles for several years. In addition to commercial auto shows, some of the world's largest passenger car shows and truck shows, the brand's influence has become increasingly evident. For example, the annual visual auto show, the scale of recent and increasing. The 33rd Truck Show, held in Louisville, Kentucky in March this year, had 1050 exhibitors and exhibited an area of ​​93,000 square meters, making it the world's largest auto show. In addition to the ever-increasing scale, the internationally renowned commercial vehicle show has gradually formed its own style and characteristics. The Hannover Commercial Vehicle Show is the most published venue for commercial vehicle products and technologies. The electronics and communications products and technologies at the Tokyo Commercial Vehicle Show are more concentrated. The bus and truck exhibitions have formed more technical seminars and various types of selections and contests that have certain influence in the industry. For example, various professional awards were selected at the World Bus Exhibition in Belgium, and various cultural events with strong American characteristics were featured. Among them, cool car selection has been conducted for many years and attracted many owners and drivers. They will decorate their own trucks with unique styles to participate in the competition and become an ornamental content in the American motor show. Because there are various lectures and activities for transport fleets and drivers, the American Auto Show is the highest-visited trade show for users. Whether commercial vehicles are to be exhibited independently or not, apart from the constraints of venues, the most critical issue is to answer the question to the CEO of a special-purpose vehicle company. In March this year, he attended the commercial vehicle exhibition in Birmingham, UK with the delegation. He said that Birmingham. Although there are no popular scenes for commercial auto shows, the people who visit are "effective spectators" and are very suitable for exchanging information and negotiating trade. He believes that such exhibitions are the most ideal for commercial vehicle companies. Many large high-tech auto shows abroad have conducted audience surveys. According to the organizers of the Hanover Commercial Vehicle Show, the audience of professional visitors reached 90%. A sample of spectators conducted by the organizers of the Tokyo Commercial Vehicle Show revealed that approximately 40% of visitors work in the automotive industry. It can be imagined that if a commercial vehicle is independently exhibited in the country, visitors may well be professionals, and the scene will certainly not be as popular as it is now. However, what proportion of the current audience is actually needed by commercial vehicle companies? There is no survey data and it is not known whether the current boom is meaningful for commercial vehicle companies.

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