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The achievement of customers and continuous innovation are the true portrayal of Handebridge's ten years of forging ahead and making breakthroughs. There is no “if†in the market competition and only “resultsâ€. Since the date of establishment, Hande Axe always adheres to the business philosophy of “customer orientation, value thinkingâ€, fully implements strategic transformation oriented to customer needs, and strives to build business customers. In order to create value business models for customers, we have actively built first-class axle companies in China, and have “full bloom†in business operations, service innovation, and the use of new technologies, and have achieved positive results.
Promoting Transformation: Seizing Opportunities and Making a Difference
In recent years, the auto parts manufacturing industry has entered a period of transformation and adjustment. The foundation for the development of the industry and the external environment have undergone profound changes. It has become increasingly difficult for parts and components manufacturing companies to continue to increase sales volume, and the risk prevention requirements have increased. The Hander Axle familiar with the market competition rules faced such market environment and competition challenges, made decisive changes, and took the lead in the domestic axle manufacturing industry to initiate and implement a strategic transformation oriented to the needs of the market and customers, namely in the future. Within five years, the business model of operating customers has been established. While adhering to the leading technology, the company has paid more attention to the market and customer orientation, and has met the diversified product demands of its customers. Only in this way can it win opportunities for success and gain market recognition.
For strategic transformation to market, customer demand-oriented, general manager Wang Zhan towards Hande Axle stressed from the market, customer needs and the experience to lead the development strategy set out to better play technology, integrating the company's product development, sales Channels and other resources allow customers to receive a full range of high-level after-sales services; to enable companies to gradually establish customer resources, service brands, product innovation, scientific pricing, precision marketing, and multi-channel contact, and other comparative advantages in the market competition, drive business scale And the improvement of value.
For the 10 years of rapid development of axle companies, the transformation is obviously imperative. For this purpose, Hande Axle has formulated a strategic transformation implementation plan, through technological innovation, product innovation, channel innovation, service innovation, management Innovation, step by step to embark on a strategic transformation, and the transformation of the various changes and achievements have also achieved initial results.
Steady growth: focus on goals and steadily advance
Up to now, the main data of Hande Axle has demonstrated the business results of the strategic transformation of Hande Axle.
Since 2012, Hande Axle has been steadily advancing its market structure by implementing its marketing strategy of "proactive offenses and improving services." Sales of some of the vehicles have grown significantly. This year, this advantage has been further expanded. With the decline of the domestic mainstream market, the market share of Hande Axle increased by 2.5 percentage points year-on-year, and the main business revenue increased by 4 percentage points year-on-year. Since the beginning of this year, Hande Axle Marketing has maintained its momentum of development. Under the guidance of the working principle of “Transformation and Development, Pursuit of Excellenceâ€, it has strongly promoted the marketing system business and management, and strived to create a multi-dimensional sales model that meets customer needs.
Multidimensional sales, as an important measure for the company to realize the advantage of resource sharing, is also an important starting point for the company to realize the transformation and development. Since last year, Hande Axle has attached great importance to multidimensional sales, breaking channel barriers, consolidating basic management, strengthening strategic traction, adopting measures such as sufficient publicity, continuous tracking, on-site investigation, enhanced services, and active communication to fully promote business development. At present, multi-dimensional sales of Hande Axle have achieved "walking on two legs" with "points and noodles" and "facial points," and some businesses have a large amount of business growth. This will help the company to deepen its multidimensional sales business in the future. The continuous advancement.
Excellent service: focus on demand and enhance experience
"How do you see the Hande Axle brand", "Whether you are satisfied with Hande Axle products, what are the potential needs", "Do you feel good about the services provided by Hande Axle", last year, Hande cars Bridge organized a face-to-face communication meeting with customers. This year, we organized a series of service activities for the “Mind Your Customers, Warm Spring†series of mining areas. We listened in depth to the most real “voice†from our customers. Many users expressed emotion: “Now, Hande Axle is not only a good product, but also The attention of the mining area is also growing, and the humanities services are also more timely. With the products of Hande, we can rest assured that we can save trouble!†This is in line with Hande Axle’s marketing philosophy of “full response, full-cycle careâ€. It also sends a strong signal to our customers: excellent service, starting from listening to customers' "voice", starting from actively responding to customer needs, solving service "short board" and winning customer satisfaction, and ultimately enhancing customer experience overall. , to create people-oriented and win people's hearts and services.
Knowing the needs of customers and satisfying customers, in terms of customers, service competition has driven the continuous upgrading of the overall service level of the manufacturing industry, which is undoubtedly a boon; in the case of Hande Axle, service competition has driven its own business. The transformation of development and management will undoubtedly indicate greater development. After continuous efforts and continuous improvement, Hande Axle's "excellent service" work has achieved remarkable results in various branches. At present, it has completed more than 1,000 service stations and more than 100 spare parts dealers covering 18 provinces and cities. This fully reflects the company's professionalism and convenience in providing product services, and the introduction of a "one-stop" service and other characteristic service systems, resulting in significant improvements in service quality and customer experience.
Always paying attention to customer needs and continuing to enhance customer experience. This is not only a traditional service in the traditional sense. Hande Axle also devotes great efforts to the construction of “soft†parts. Over the past few years, Hande Axle has organized parts and components distribution several times. Business training, service personnel and other activities to deepen service quality.
Development: Technological leadership and strategic win
Today, the importance of technological innovation and process reengineering to manufacturing has become increasingly prominent. The core of this is the reliance on new technologies and the need for highly efficient and streamlined systems. In recent years, Hande Axle vigorously carried out new technological innovations and process reengineering work, and expanded the key words of “Blue Ocean†- “Sacrifictâ€, “Safetyâ€, and “High Efficiency†of business development and customer service. More and more become the "first impression" of Hande Axle left for our customers.
For 2013, Hande Axle is an extraordinary year, this year, Hande Axle released 2013 - 2017 strategic goals - insist on leading technology and internationalization, three plates and stronger, to achieve ten billion The goal is to embark on the path of customer-driven excellence and strategic development that will lead the future. “The strategic goal we proposed is not a slogan. We firmly believe that this goal will be achieved as long as we develop along a technologically advanced and international road.†It is said that achieving the 10 billion goal is not only glory, but also a spur and a new starting point. The new starting point is also a new leap. The future of Hande Axle will be more committed to the goal of leading technology and international companies, actively promote the strategic transformation oriented to customer needs, and strive to become the driving force for the development of China's auto parts manufacturing industry. The backbone.
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