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Beijing Jeep Outlander's Three New Cars Debut After Dai Ke's relationship with Mitsubishi has changed, how does Beijing Jeep, the base of Dai Ke's passenger vehicles in Beijing, reconcile its relationship with the original partner Mitsubishi has become the focus of the market? In the recent "First City of the World" Outlander "full-time, all-around" media development marketing campaign, Outlander's three new products - elegant, sporty and luxurious - were unveiled. A person in charge of Beijing Jeep revealed that BAIC Motor Co., Ltd. Mitsubishi's cooperation will not be affected by changes in the relationship between Dai-Ke and Mitsubishi. Both sides have plans to further deepen, such as the introduction of Mitsubishi models that will be worthy of surprise next year. North Ji "steadfastly" the domestic off-road vehicle boss as the country's first "full-time all-around sedan", Outlander set a variety of advantages in one. Industry experts believe that Outlander, as a brand-new model of the car segment, represents a direction for the development of cars in the highly developed automotive technology. It indicates that car consumption has entered a new field after cars, MPVs, and SUVs, and will become new students. The first choice for consumers on the first family car. Since its listing in January of this year, Outlander has quickly become one of the pillars of Beijing Jeep. Its position has been comparable to the JEEP series that has been produced for many years. In the first eight months of this year, Outlander has sold more than 12,000 vehicles and helped Beijing Jeep to successfully surpass Changfeng Motor in the first half of this year and become the largest domestic SUV. Analysts believe that the launch of the three new Outlanders will further enrich Outlander’s product system and strengthen Outlander’s position in Beijing Jeep. In addition to SUVs, Beijing Jeep also wants to make efforts in the car market. In early May of this year, Dai-ke has officially announced that its plan to establish a joint venture with BAIC has been approved by the Chinese government. The two companies will jointly manufacture E-series and C-series Mercedes-Benz cars and Mercedes-Benz medium and heavy-duty trucks in China. According to the plan of both parties, the joint venture automobile plant will be put into production in 2005, with an annual output of 25,000 Mercedes-Benz vehicles. Outlander's “Three Swords Together†According to reports, the Outlander’s three new products—elegant, sports, and luxury—sold between 172,800 yuan and 219,800 yuan, an increase over the price of the original classic. The three vehicles are equipped with a 2.4-liter, 16-valve multi-point E-CI-MULTI Mitsubishi engine. Compared with the previous Outlander, new equipment such as sunroofs and leather seats have been added, and they are adhering to them. Outlander has always been fuel-efficient features. Beijing Public Jeep Marketing Manager Tao Zhihui told reporters that since the beginning of this year, Beijing Jeep has conducted product segmentation and launched new models that are more suitable for Chinese people's tastes. “On the basis of not changing the basic performance, we provide a variety of configuration options and a variety of price points, and meet the individual needs of consumers on the basis of maximizing the use value. In the case of the decline of most middle-class cars, Beijing Jeep The company's international brand strategy has maintained a rapid growth.†He told reporters that the “Deluxe Edition†combines the advantages of “elegant†and “sports†types, with top-level configuration complete and demonstrating a noble style. Spacious interior space, multi-point electronically controlled multi-point fuel injection (ECI-MULTI) Mitsubishi engine, IN-VECS-II intelligent automatic manual integrated four-speed transmission, and anti-lock braking system with electronic brake force distribution control function (ABS+EBD). He believes that the introduction of the three new Outlander products after witnessing the changing market conditions of the automotive industry indicates that the automotive industry is moving toward a more mature and rational development direction. Will Mitsubishi new cars be introduced next year? After the frustrations between Hyundai and Mitsubishi, Dai-Ke was not disheartened with Asia, because there is also the world's last car market in the world that is open to him. According to information held by reporters, DaimlerChrysler sold its 10.5% stake in Hyundai Motor Co. earlier this year. It recently reduced its 37% stake in Mitsubishi to 25%. Daimler-Chrysler sold its 10.5% stake in Hyundai Motor Co. in South Korea during the year and expects to sell it for $900 million. And three years ago, Dai Ke bought the above shares for $484 million. This time, Dai Ke could almost double his earnings. However, according to Dai Ke's original intention, it does not want to make money in this way, because it had high expectations for modern times. There are indications that Dai-ke, the world’s fourth-largest automaker, is making strategic adjustments in Asia and places most of its hopes on the Chinese market. Whether this will affect the cooperation between Beijing Jeep and Mitsubishi, the largest passenger vehicle base in China, has become the focus of attention in the industry. Surprisingly, during the event, Mitsubishi executives made a high profile appearance and said that one of Mitsubishi’s important tasks after reorganization is to further strengthen the cooperative relationship with Beijing Jeep. A person in charge of Beijing Jeep also told this reporter that the cooperation with Mitsubishi has been further deepened. As for Mitsubishi’s cooperation with Changfeng and Southeast, he believes that Mitsubishi’s finding more partners to achieve its overall strategy in China is understandable. (Wang Liang)
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