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“To build Weichai Yaxing into a banner of the construction of Yangzhou project, a model of innovative economic development, and a landmark and benchmark for the construction of a famous city.†On October 10, Shandong Heavy Industry Weichai Power will hold the Yangtze River Delta in the city. In the afternoon of October 9, the Municipal Party Committee Secretary Xie Zheng expressed his satisfaction when he met with Tan Xuguang, chairman of Shandong Heavy Industry Group Co., Ltd. and chairman and CEO of Weichai Power Co., Ltd. and attended the event.
In 2011, under the strong support of the provincial and provincial governments of Shandong and Jiangsu, the municipal party committee and the municipal government stood at the height of building a world-famous city and forging world-renowned enterprises. They are keen to promote the reform of state-owned enterprises and make a major strategy for cooperation with Shandong Heavy Industry. The decision made Yaxing and a group of local state-owned enterprises to have a dream and move toward a broader market.
"The Phoenix Nirvana"
Weichai and Yaxing Strategically Reorganized to Write Classics of State-owned Enterprises Reform
The story of the strategic reorganization of Weichai and Yaxing is a classic case of state-owned enterprise reform in Yangzhou.
Yaxing Yuan, a deputy secretary of the party committee of Weichai Yaxing Corporation, who had gone through several chairmanships, said: “Now Yaxing’s new products and innovative design concepts are unimaginable in the past. Obviously, this is thanks to the acquisition of Weichai. New corporate culture power."
“Learning to Weichai and learning from Weichai.†In the past year and a half, Qian Dong, a commander of the Weifang (Yangzhou) automobile project, had been eating and living at the construction site. He said, “The responsibility is the most important.â€
The most important thing for Qian Dongdong to realize is that “the responsibility is important†is that the Municipal Party Committee Secretary Xie Zheng often visits the construction site without greeting. “Six days and a half later, Xie Shuji will suddenly visit. Sometimes he comes during the day, sometimes in the evening, and asks wherever he goes. As long as it is related to the progress of the project, water, electricity, gas, pipe network, etc. He must ask questions clearly if there is no size. If we raise difficulties at the scene, he calls the leaders of the Qujiang District or the relevant departments on a phone call and instructs the relevant personnel to 'do it immediately.'
It was the Mid-Autumn Festival last year that touched thousands of workers on the construction site. “On that day, Xie Shuji had other arrangements for activities, so that the deputy mayor Kong Lingjun and the leaders of the Minjiang District took him to the construction site to express their condolences to the workers and made moon cakes for everyone. The scene was really exciting. More than 100 worker representatives from the paint shop stated: One year to complete the automobile industry park."
On August 25, 2012, Xie Zheng, party secretary of the Municipal Party Committee, led a party and government delegation from Yangzhou to a visit to Weifang City, Shandong Province. From an insolvent and precarious enterprise, the outbreak has grown into a multi-billion-dollar enterprise. Weichai’s development trajectory is shocking, and everyone on the scene has inspired the spirit of Yangzhou and clearly defined the direction: Reshaping the splendor of Yaxing, not only It is the mission and responsibilities that place the dream of building a world-famous city.
At the symposium convened at the inspection meeting, Xie Zhengyi put forward a request, "giving the whole city the power to create a good environment for the development of Weichai Yaxing."
“The Weichai (Yangzhou) Automobile Project is a key project in Yangzhou and is a truly big project. We must go all out to support the construction of the Weichai Yaxing Project as soon as possible, complete the construction, and put into production.†In many cases, Xie Zhengyi had told the responsible units and Builders.
Construction of major projects is the central task of the municipal party committee and the municipal government. Speaking of the “Yangzhou service,†Qian Dong made a metaphor for the image and called the strong engine's good oil.
“Depending on the strength of townships and parks, coordination of project water use, electricity use, and gas use, it is sometimes difficult to avoid approval. In the district, a deputy director of the Ministry of Organization has been specially assigned to sit on the construction site. Even if it encounters difficult problems, it can be used on that day. Bring back to the area, a few days will be a satisfactory solution.†Qi Town Party committee member Zhang Qidong said that all this is to ensure Weichai (Yangzhou) automobile project construction "zero barrier."
In the Yangzhou (Hanjiang) Automobile Industrial Park, the construction of a new plant in Weichai Yaxing with a total investment of 2.3 billion has become an important platform for strategic restructuring. After the project is put into production, the Yangzhou automobile industry will add 50,000 new production capacity and the output value will exceed 10 billion yuan. This is also the largest investment project in Yangzhou City. With the same Yaxing bus, the annual production capacity of 5,000 vehicles will jump from 20,000 to 20,000 units in a single year, re-establishing the city’s industrial image.
Weichai and Yaxing, two state-owned enterprises that have also experienced heart-warming changes, have sincerely tied together two Chinese industrial heroes who have created miracles in different fields and at different times. What makes Yaxing "Nirvana of the Phoenix" regain its new life in market reforms?
Open minded
Strategic Restructuring Brings Renewal to "Weichai Power" Accelerates "Yangzhou Diesel Engine"
The market economy has no borders, and there should be no geographical obstacles in the allocation of resources, and the emancipation of productive forces can only be achieved with openness. This is a kind of courage, but also a kind of chest, how broad the chest, and how extensive the world.
Do not reorganize?
Speaking of the strategic reorganization with Yaxing, Weichai’s acquisition of Yangchai is a history that cannot be passed.
“Yang Chai will bankrupt in my hands!†On April 28, 2008, when the chairman of the board, Jin Changshan, said this, the team raised the wood firemen.
As a company with nearly half a century of diesel engine manufacturing history, in the early 1990s, Yangchai's four-cylinder light-duty diesel engine achieved a 51% share in the national light truck market, becoming the image enterprise and city name card of Yangzhou City at that time. Even if it retreats to 2007, the market share has dropped sharply, and Yangchai still ranks tenth in the domestic industry.
"Yangchai, though not effective, has not reached bankruptcy." This was the consensus in the industry at that time.
The survey found that Yangchai has not undergone technological transformation for more than 10 years, and the latest round of technological transformation was completed during the “Eighth Five-Year Plan†period. Yangchai has a main product 4108 four-cylinder light diesel engine. In the early 1990s, the market share reached 90%, an absolute monopoly, but by 2008, its market share was less than 2%.
In the more than 10 years, Yangchai’s competitors continued to invest in upgrading and upgrading their products, and their product competitiveness has increased rapidly. However, Yangchai still retains its production methods more than 10 years ago, relying on products developed more than 10 years ago.
Product aging, sales decline; sales decline, revenue decline; income decline, brain drain. Yang Chai has come to the most critical time - is it mixed or dead, or is it reborn?
Why is Weichai?
In the summer of 2008, at the Yangchai Plant, a psychological earthquake quickly spread: Yangzhou enterprises that had passed the same day and had led the same industry were handed over to the people of Shandong for control. Moreover, weichai was still a competitor. At one time, many employees find it difficult to accept.
Why recombinate and choose Shandong Weichai? Jin Changshan said that the initial targets for restructuring were three: Guangxi Yuchai, Indian AL and Weichai.
"In the final phase, Weichai, mainly because of their product line, produces high-power diesel engines with more than six cylinders. It is mainly used for ships, and there is no production design capability for four-cylinder light diesel engines. The two sides are highly complementary." Shishi City Jingxin Liu Zaiyu, the vice chairman of the CPPCC Committee, recalled: “From the transition from the marine engine to the car engine, Yangchai’s participation just makes up for Wei Chai’s vacancy.â€
The cooperation with Weichai has been highly valued and fully supported by the municipal party committee and the municipal government. On November 24, 2009, Weichai Group and Yangchai signed a strategic cooperation agreement in Yangzhou to announce the beginning of cooperation between the two parties. After Weichai purchased Yangchai, it immediately injected capital to carry out technological transformation, and introduced Italy's VM company's world-leading light diesel engine technology and products to build a new development platform.
“This is what we want most. We must have production, but we must also have R&D investment and sales operations.†Aggregating the best resources will make the company do a good job, make the products more competitive, and allow employees to enjoy high incomes, so that the city can obtain More tax contributions.
Emancipate the mind
Weichai Yaxing is quick and swift and whips lightly
Emancipating the mind first surpasses self, solves narrow interests entanglement, and allows the collision of thoughts to be the driving force for reform and reorganization. Weichai Yaxing traveled light and regrouped.
Where is Yaxing Outlet?
Once upon a time, a series of glorious figures were recorded in the history of the development of Yaxing Bus, condensing the pride of Yangzhou people: the first bus-only chassis; the first domestic bus company that exceeded 5,000 sales figures; and the country’s first-ever sales for seven consecutive years. In 1998, Yaxing’s market share peaked at 36%.
However, the glory of Yaxing came to an abrupt end. Data show that in 2009 Yaxing bus loss of about 96.34 million yuan, the market share from the original "boss" dropped to 24th.
After experiencing the entire process from glory to decline, Xu Nianyuan believes that “the reasons for the collapse of Yaxing are similar to those of Yang Chai, but the decline is even more alarming.â€
Where is Yaxing's way out? At the time when Yaxing was struggling, the cooperation between Weichai and Yangchai began to show a good situation, making Yangzhou's policymakers see a breakthrough opportunity.
It is the dream of Weichai Group for many years to enter the vehicle market from auto parts companies to passenger cars and commercial vehicles. Yaxing's own auto production qualification is very comprehensive. Almost all kinds of cars can be produced except for sedan. Provides ample space for Weichai to enter the vehicle field.
Why is it free?
"A portion of the equity of Yaxing Bus was transferred to Weichai at no cost," and the reorganization plan set off an uproar. Liu Zaiyu said, “Yangzhou people have a complex of stars. Although companies have to go out of business, they are still reluctant.â€
Although it is free to transfer part of the equity, it retains the Yaxing brand and retains the billing and taxation. After the reorganization, it will retreat into the park and provide 1,100 acres of land with potential for appreciation to the urban area; more importantly, After Weichai took over, he promised to invest heavily in the upgrading of Yaxing.
“A reinvestment of a sum of money is the only condition for transfer.†The money that the other party originally planned to use to acquire Yaxing will be converted into an upgrade to investment in Yaxing. It would prefer not to pay for it, but it should also allow Yaxing gets better and faster.
On January 12, 2011, Weichai Group established a vehicle company in Weichai (Yangzhou) Yaxing Automobile Co., Ltd. with a registered capital of RMB 1 billion in Yangzhou and began the process of acquiring the Yaxing Group.
On November 21, 2011, one week after the China Securities Regulatory Commission approved Weichai’s acquisition of Yaxing Bus, Weichai Group held a “12th Five-Year Plan†report meeting in Yangzhou to propose the development of a commercial vehicle development in Yangzhou and strive for “12th Five-Year Planâ€. The target of over 10 billion yuan in sales revenue.
From this moment onwards, Yaxing moved lightly and regrouped.
Strong return
Yaxing Bus Remodeling Brilliantly Promotes Its Entry into the National Top 3 in 10 Years
Standing on the new starting line, people have reason to believe that today the "Neon Phoenix" Nirvana will surely have greater responsibility tomorrow.
Looking back, the return value is not worth?
Do not ask for everything, but seek love. Yangzhou people don't pay the same amount of money, and they soon get different rewards.
Since 2009, Weichai has invested a total of RMB 900 million in the Yangchai project. After the transformation of the foundry production line, the casting level has returned to the domestic level. In the first half of this year, in the industry environment where the light-duty light-card market was dull and the competition was intensifying, Yangchai went against the trend, accumulatively sold 84,000 diesel engines, and achieved an operating income of 729 million yuan, a year-on-year increase of 14.75% and 8.66% respectively.
A statistical report of the latest China Association of Automobile Manufacturers is intriguing: In the first eight months of this year, the top two engine companies that occupied the light truck supporting power were Anhui Quanchai and Yangchai respectively. From the tenth before the reorganization, in less than four years, Yangchai climbed to the second place, and the reorganization effect began to appear.
Today's Yangchai looks even further. Jin Changshan said, "With an annual output of 8,000 to 1 million diesel engines by 2020, it will once again become a leading company in the domestic diesel engine industry."
In 2012, Weichai used Yaxing Bus to invest 60 million yuan in R&D, which will exceed 100 million yuan this year. This year, the total investment in R&D of the Yangzhou plate of Weichai reached 200 million yuan, accounting for about 7% of total sales revenue last year, and even exceeding the input of high-tech companies.
Weichai Engine Fast Transmission Han Dee Axle fully carries the body. This is a combination of Weichai Group's strong use of resources and tailor-made for Yaxing. This assembly technology makes Yaxing Engine The life span exceeds 1 million kilometers, and the entire vehicle is 10% energy-saving after matching. According to Han Erliang, a special expert of the National “Thousand Talents Program†and the chief scientist of Shandong Heavy Industry Group and deputy general manager of Weichai Holding Group, this is the only assembly assembly system in China that has its own core technology and will lead the development of passenger vehicle technology.
With great investment and great development, Yaxing's confidence is even higher. The loss of R&D and sales backbones began to return, and the ready-to-start Yaxing resumed the talented people's "assembly".
Looking ahead, what will happen in the future?
Really change the truth. Positioned at the Group’s manufacturing center in the Yangtze River Delta, Tan Xuguang, chairman of Shandong Heavy Industry Group, made a plan. “In ten years, we will promote Yaxing passenger cars into the top three in the country.â€
Strong return, return to the top - standing on the new starting line, Weichai Yaxing released "Yangzhou Dream."
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