To seize the new premium car market Outlander three new models debut


Sohu Automotive News On September 22, Beijing Jeep Automotive Co., Ltd. held the Outlander “Full-time All-Around” media development camp in the magnificent “First City of the World”. Outlander's three new products - graceful, sporty and luxurious. At this time, Beijing Jeep Company had a strong attack and demonstrated the “full-time, all-round” charm of the three new products of Outlander, which aroused great concern in the industry. As the first “full-time all-around sedan” in the country, Outlander combines all advantages. Industry experts believe that Outlander, as a brand-new vehicle model in the segmented car market, should be a direction for the development of cars in the highly developed automotive technology. It indicates that car consumption has entered a new field after cars, MPVs, and SUVs, and will become new students. The first choice for consumers on the first family car. Since the Outlander was listed, as a brand new "full-time all-around" sedan, its advantages unmatched by ordinary cars have won the favor and recognition of consumers. Not only ride comfort, handling, safety, fuel economy, but also more personalized and stylish appearance makes Outlander better in the competition with other brands. At the same time, compared with similar cars, the higher price/performance ratio has also attracted the attention of people both inside and outside the industry. Not long ago, the "Best Satisfying Car" public event held nationwide by "China Industry News/Automobile Weekly" was announced. Outlander won the "Best Shape Award" honor; CCTV was in a recent selection. The Outlander will be the first of the "ten cool cars" for family cars. Outlander has been selling all the way after its listing. After listing, it has far exceeded the sales of the main competition model CRV, but this has not stopped Beijing Jeep. In response to market demand, Beijing Jeep Corporation conducted product segmentation and introduced new models that are more suitable for Chinese people's preferences. On the basis of not changing the basic performance, provide a variety of configuration options and a variety of price points, to meet the individual needs of consumers on the basis of maximizing the use value. The launch of the Outlander 2005 full range of new products once again demonstrated Beijing Jeep’s determination to keep making progress and pursue excellence. In the midst of the decline of most mid-to-high-class cars, Beijing Jeep’s international brand strategy has maintained rapid growth. All this stems from Beijing Jeep’s corporate product quality, manufacturing, technology, product quality and management model. It has reached the international first-class level, continuously innovating, constantly surpassing itself, and improving itself, greatly enhancing its market competitiveness. In this media development campaign, Beijing Jeep Company unveiled the mysteries of three new cars: “elegant”, “sports” and “luxury”. In the ensuing expanded experience and media test drive, the reporters fully experienced the commendable features of Outlander.

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