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On April 19th, on the day before the opening of the 15th Shanghai International Automobile Industry Exhibition, Dongfeng Xiaokang meticulously created a “Very Beautiful†new car press conference with the theme of “Car Beauty and Living Beauty†held in Pudong, Shanghai.
Dongfeng Xiaokang “Scenery†is a new compact commercial vehicle that leads the industry. It not only creates the peak of power in the same-class car configuration, but also has low fuel consumption, new appearance and interior design, and the interior space can easily take 7 passengers. Such a new compact commercial vehicle is priced between 50,000 yuan and 70,000 yuan.
Pang Hai, general manager of Dongfeng Xiaokang Sales Co., disclosed to the media at the Shanghai New Car Launch Conference that Dongfeng Xiaokang's “scenery†is a key product in the process of product transformation and upgrading. Dongfeng Xiaokang will continue to maintain the steady growth of traditional mini-vehicle sales. With the "Scenery" new micro-car to open up new market areas, this year's sales target is locked at 50,000 vehicles.
It is reported that Dongfeng Xiaokang has maintained the top three positions in the micro-vehicle industry for three consecutive years. Faced with the overall sluggish state of the micro-vehicle industry, Dongfeng Xiaokang opened up a new path, found a "pan-micro-carification" road, and strived to launch micro-car products worth more than 40,000 yuan, which was favored by the market. For example, the C37, a small commercial vehicle that was listed last year, and the small-scale MPV “Violet†commercial vehicle that was listed this time were all favored by customers.
Pang Hai said that Dongfeng Xiaokang’s sales volume should exceed 500,000 vehicles this year, and in 2015, it will achieve the goal of producing and selling 1 million vehicles. The listed Dongfeng Xiaokang “scenery†new compact commercial vehicle will surely become the new force for Dongfeng Motor’s mid-term business plan to achieve its own brand sales volume of 3 million vehicles.
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