Double Star Tire won the “Top 500 Asian Brand” company

On September 26, 2016, the World Brand Lab released its 2016 “Top 500 Asian Brands” list in Hong Kong.

Among them, Binary Tire ranks 342 in the comprehensive ranking, ranking first among Chinese tire companies. This is after 2015, it once again leads the Chinese tire brand.

Ding Haisen, an expert of the World Brand Lab, commented: “Doublestar has established the Internet of Things (IoT) ecosystem to meet the needs of users for differentiating and customizing tire and automotive aftermarket products and services, transforming the tire industry in China and transforming smart manufacturing. Upgrade sets a good example."

He believes that brand value represents the user's perception of the company's products and services.

In recent years, Twinstar Tire has started a new business venture for the second time, accelerated the upgrading of relocations and the transformation of the Internet, lagging behind capacity and products, and innovating and creating brands/products/networks.

At the same time, the company actively explored the implementation of the IoT ecosystem strategy, and established the “Post 4.0 ecosystem” + tires and smart equipment “Industrial 4.0 ecosystem” in the automotive aftermarket, rapidly realizing the transformation and upgrading from traditional tire manufacturing companies to Internet companies.

Recently, Double Star Tire won the honors of "Green Tire Smart Manufacturing Pilot Demonstration", "National Quality Benchmarking" and "National Industrial Brand Cultivation Demonstration Enterprise" successively by the Ministry of Industry and Information Technology, and has become the only manufacturer in the country that has won three major honors at the same time.

It is understood that the “Top 500 Asian Brands” evaluation indicators include brand influence, market share, brand loyalty, and Asian leadership.

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