Sagitar Denies Deduction and Says FAW-Volkswagen to Remodel Benchmarking

Last week, FAW-Volkswagen held a new Sagitar deep test drive media conference in Beijing.

Sagitar did not reduce the allocation of "the new sagitar without reduction." For the spread of the new Sagitar distribution on the network, FAW - Public Relations Director Gong Xingbo made a statement. After this clear direction of the topic was unfolded, the communication seemed to evolve into a new Sagitar technical briefing. Gong Xingbo said in the following interview that the new Sagitar still has an increase in the application of vehicle technology compared with the old model, and there is no problem of reduction. Prior to this, after the technical configuration and parameters of the new Sagitar were exposed, an article on technical configuration comparison appeared on the network and focused on the rear of the new Sagitar. It was believed that the new sagitar was not independent from the multi-link rear suspension to the torsion beam. The rear suspension is a retrogression of technical applications and is a significant reduction.

Gong Xingbo denied this claim. He said that the new Sugon was suspended after the coupling rod suspension, which is in full compliance with Sagitar's practical application. “It can completely guarantee the technical and safety requirements of the vehicle.” FAW- The reference materials provided by the public also clearly expressed this: As the use of a new suspension form different from the previous generation model, the new Sagitar not only continued the stable chassis performance in straight-line driving and sensitive response in the curve, but also in many The aspect enhances the comfort of driving. Gong Xingbo said that because the new suspension system is more compact and lighter, Volkswagen's designers can equip more configurations with the new Sagitar, "including active safety configurations such as ESPs that are also easier to layout."

Arch Hing Bo said that the new Sagittarius standard ESP, "This is unique in this class of models." In addition, he believes that the new Sagitar is more trustworthy in terms of active and passive safety performance, "46 active safety, 27 passive safety, enough to make the new Sagitar become the absolute benchmark for the A+ class market."

At the opening of this communication meeting, FAW-Volkswagen launched a slogan “Quality Improvement, Remodeling Benchmarking” for the new Sagitar. Plus Gong Hingbo’s remark that the new sagitar would become “absolute benchmark”, FAW-Volkswagen will have a hit. , to become a new market benchmark confidence. In the eyes of people in the industry, its full confidence does not only come from the new Sagitar rich technology configuration, this car product has only five years in the Chinese market has been highly recognized by the majority of owners, in its advocacy of "texture life Under the guidance of the company, Sagitar has achieved sales of more than 500,000 vehicles.

The change of the new Sagitar Since it is a technical briefing session, FAW-Volkswagen obviously will not let itself be in a passive situation just for the problem of the reduction. Throughout the technical briefing session and subsequent interactive sessions, Gong Xingbo put all the topics and time on the “change” of the new Sagitar after he made clear the “sacrifice did not reduce the allocation”.

The success of the first-generation Sagitar accelerated the FAW-Volkswagen research and development of the entire new generation of Sagitar. During the sale of the first generation of Sagitar, FAW-Volkswagen's Sino-German engineers summed up the domestic consumers' pursuit of “quality, control, and sense of fashion and comfort” by understanding the needs of Chinese consumers. “The new Sagitar has made great changes in the design concept,” said Gong Xingbo, and the “Bauhaus” artistic concept was inspired by the efforts of the popular designers. . As for the connotation of the "Bauhaus" concept, Arch Xingbo simplified it into "simple, practical and modern" and "this is the design of the new Sagitar".

For the first Volkswagen to increase the wheelbase, the new Sagitar also made a "significant change" in the interior space. According to the data of the vehicle parameters provided by FAW-Volkswagen, the new Sagitar is the vehicle's length, width, height and wheelbase. Both have made adjustments, "The biggest improvement is the comfort of the rear-row seating space." Compared to the old generation of Sagitar, the new Sagitar body lengthened by 100mm, which makes the appearance of the new Sagitar exterior looks Smoother; wheelbase lengthened by 73mm, the designers of the new Sagitar fully left the extended 73mm to the rear space, which greatly improved the comfort of the rear space; in addition, the new sagitar has a wide and high increase. The reason for this change is related to the positioning of the new Sagitar. Gong Xingbo said that the positioning of the new Sagitar is “also business”, which determines the overall improvement of the new Sagitar’s sense of space.

The new Sagitar’s change in exterior styling is also more pronounced. Gong Xingbo said that in addition to maintaining the unique style of the Volkswagen brand, other exterior designs have boldly highlighted the effect of ridgelines. “This generation compared to the previous generation. It has a sharper, more abundant ridgeline design." One of the most prominent is the two style lines from the headlights, one from the inside corners of the headlights, through the entire front cover, directly to the A-pillar, the two molding lines and the front grille forming a perfect angle shape, so that The canopy also has a feeling of being smart; the other originates from the outside of the headlights, passes through the front fender, front and rear doors, and reaches the rear taillights. The ridgeline is distinct and maintains the momentum of the frontal punch. This high waistline gives the entire new generation of Sagitar. Stylish and dynamic. Of course, the new Sagitar is not only these, the world's leading laser welding technology, cold welding riveting technology, the use of water-soluble surface paint, the adoption of a large number of ultra-high strength thermoforming steel plates, all make the new generation of Sagitar truly beyond the quality At the same time, the overall improvement of fashion and comfort.

In this briefing session, Gong Xingbo did not give too much speech to score points for the public's "TSI+DSG" technology combination. Perhaps, in Gong Xingbo's opinion, the "TD" technology combination has become deeply rooted and it is no longer necessary to This is a big deal. Sagitar's three displacements, there are two 1.4T, 1.8T, and naturally aspirated only 1.6L, which is enough to see the public for the application of T power technology tilt. Obviously, at this level of technology, German cars always have an advantage, "engineer culture" and "excess technology", and "demanding Germans". From each point of view, German cars are given extra points, which in turn influences. To the people's brand awareness and consumer psychology. In fact, mass products have benefited greatly from the offensive of “TD” technology strategy. “The advantages of Japanese cars in terms of low-carbon energy are basically gone. The main reason is the comprehensive development and application of turbocharger technology.” According to people. At present, in addition to Volkswagen, General Motors and European companies are applying or actively preparing for "T-powered" technology. For Volkswagen, the leader of the technology, this is a strategic victory. The result is that Volkswagen’s product sales in China and its brand influence have begun to rise again.

However, this communication did not reveal more information on market pricing and expected targets. Gong Xingbo said that everything will have to wait until March 7, when the new Sagitar will be listed.