The lighting industry chain quickly integrated industry reshuffles

"Hardware Network" In 2011, China's lighting industry stood on a watershed, both the best and the worst. According to statistics, 80 energy-saving lamps in the world are produced in China, and China is a veritable global manufacturing center for energy-saving lamps. On the one hand, the price of rare earths skyrocketed, causing the price of upstream phosphors to skyrocket 10 times in half a year, causing the industry to marvel: the future China energy-saving lamp market will be attributed to several giants. On the other hand, in the past two years, domestic lighting companies have listed one after another, and some lighting companies have begun to put them in CCTV, first listed and raised funds, and turned their heads to CCTV, and the competition has intensified.
In June, Guangzhou International Lighting Exhibition (referred to as Guangya Exhibition) reached more than 2,600 exhibitors, and the number of overseas visitors reached 50,000. It has been the world's second largest lighting exhibition in history, and this year it surpassed Germany's Frankfurt Lighting Exhibition. , leaping to the world's largest lighting exhibition. What do these signals mean? The Spring River Plumbing Duck Prophet, the lighting of the rivers and lakes for decades, the rapid capitalization of the capital, the rapid integration of the industrial value chain, the eve of the reshuffle of the entire industry has arrived!
Technology warfare marketing lighting industry chain quickly integrated industry reshuffle came from the fact that the two forces since the birth of the lighting industry, accompanied by this industry, and profoundly affected the development of this industry. These two forces are technology and marketing. Is marketing important or technology important? Marketing drive, or technology driven? Marketing name Bo Bo Knife Hong Qi believes that: marketing is near worry, technology is far-sighted. The frenetic gathering of domestic and foreign capital is quietly changing the lighting market in China.
Capital dark warfare, price hikes or firewires According to the data, from 2007 to 2014, the growth rate of China's lighting market is expected to be higher than the global growth rate. China's light source products industry's global market share is expected to be 15.4 in 2007. Increased to 2014 21. In addition to the domestic lighting companies we have seen listed, lending to the capital market, the US military that broke through 100 billion last year also made a high-profile entry into the lighting industry. Just as domestic capital screamed, foreign capital was secretly laid out for a long time.
There are oil in the Middle East and rare earth in China. This is what Deng Xiaoping said when he was in the southern tour in 1992. As the price of rare earths skyrocketed, the price of phosphors soared 10 times, which increased the production cost of energy-saving lamps. While rare earths are a non-renewable strategic resource, the price drop rate is very small under the dual driving of high CPI. Small and medium-sized energy-saving lamps enterprises will cause mass suspension or even bankruptcy due to the contradiction between supply chain breaks and agents.
In fact, in the era of high CPI, the rising cost of business has been inevitable, and the surge in phosphor prices is just a fuel in the process of rising lighting costs. In the 30 years of reform and opening up, China has become the world's largest producer and exporter of lighting appliances. According to statistics, 80 energy-saving lamps in the world are produced in China, and China is a veritable global manufacturing center for energy-saving lamps. However, most of these brands are in the low-end market, while foreign brands such as Philips are high-end, and domestic rare earth prices will inevitably lead to changes in the brand structure. According to industry insiders, the current domestic lighting market is in a state of no shortage of heads. For example, the leading brands in the industry today have less than 2 market shares. This highly fragmented market has opened up the endless imagination of capital giants.

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