A major news week in the auto market (June 30-July 6)

Auto market to the top of the list June 30 - July 6 news review: Shenzhen Business Daily reporter Gao Xiaoning Xu Honghui last second this week, the biggest concern is that Shanghai General Motors sales of 24,000 for the first time to become the highest in the country, and Guangzhou Honda ranks second with 21,275. In addition, Guangben dealers in individual cities whispered the price reduction flag quietly, but Guangben had already stated that it was not a manufacturer’s behavior; in the new car, only a 2.0 luxury version of the Mazda 6 was announced in Qingdao. But in addition, new dynamics such as Renault Dongfeng’s joint venture and Midea’s 3.5 billion yuan gambling commercial vehicle have also received attention from the industry, bringing some “darkness” to the somewhat dull auto market. According to the latest statistics, the Shanghai General Motors Co., Ltd. won the first place. In June, the sales volume of Shanghai General Motors reached 24,043, which surpassed Shanghai Volkswagen's 3,700 units. Both the market sales and the share of the market both rose to No. 1 in China. At this point, the "National Sales Champion" who has been occupied by Shanghai Volkswagen for the first time in 20 years has changed hands for the first time. The reporter learned from the Shanghai GM Shenzhen dealer that in June Shanghai GM also won a big victory in Shenzhen, and the overall sales volume reached a new high, rising from the previous 800 or so to 1,000. Comments: As early as May Shanghai GM sales exceeded the FAW-Volkswagen, and close to the Shanghai Volkswagen, there are industry insiders said that Shanghai GM is sitting on the sales championship sooner or later. The June statistics have already verified this. It cannot be denied that this is directly related to Shanghai GM's "Buick Breakthrough 2005" strategic action, but what deserves to be mentioned is that Shanghai GM's efficient marketing and service network has a rapid response to the market and the competitiveness of the entire system. , It is an important guarantee for its sales champion. This is also where the North and South Volkswagen are less than Shanghai GM. Indices: ★★★★★ The 2nd Megane Agreement 2006 The Chairman of Renault Group Louis-Shi Weize visited Beijing from June 22nd to 24th, 2004. During the visit, Mr. Shi Weize met with the leaders of the Chinese government and the leaders of Dongfeng Motor Corporation (Dongfeng) for the final preparation of Renault's landing in China - the establishment of an automobile production joint venture project with Dongfeng. According to the established plan, Renault and Dongfeng Co., Ltd. will start production from 2006 onwards. Its goal is to achieve a final production of 300,000 vehicles in two phases. The Megane four-door sedan will be the first model assembled by the joint venture company, followed by the introduction of other models, including a modified version of Logan tailor-made for the Chinese market. Comments: Renault project is another project after Dongfeng Dongfeng limited (Dongfeng, Nissan joint venture). Although the final site selection of the project is still a suspense, the structure and operation mode of Dongfeng Renault New Company has been basically established. According to the plan, after Renault and Dongfeng established a new company, it will not only further strengthen Dongfeng's cooperation with the Renault-Nissan Alliance, but also share resources such as R&D, mechanical components, and suppliers with Dongfeng Motor Co., Ltd. Coupled with the previous Dongfeng Peugeot, Dongfeng Citroen, Dongfeng Honda and other projects, Dongfeng Group gradually became the "aircraft carrier" trend. Ignition Index: ★★★★☆ The 3rd wide price started to loosen? It is reported that at present, several cars purchased by Beijing consumers can not only mention the current car, but also dealers have started price reduction promotions. Among them, the Accord 3.0L with the highest reduction rate has a discount rate of 12,000 yuan per vehicle, and the market The best-selling Accord 2.4 also makes a profit of about 2,000 yuan, which is different from the situation in which Accord needed to line up for a few months ago. It is also understood that individual distributors in Shanghai, Zhejiang, and Jiangsu have similar behaviors. However, a few days ago, Guangzhou Honda has responded that the price change does not represent the price strategy adjustment of Guangben, and stressed that Guangzhou Honda will not take price cuts. Comments: Guangzhou Honda has always been the benchmarking company in the domestic automobile industry price system. Especially after the price cuts of Shanghai GM and North-South Volkswagen, the progress of Guangben is of particular concern. This time, although it was only in the individual cities of Guangben dealer's behavior, but it also caused a lot of waves in the car market. Because for the 2004 auto market, which has become a bargain price, it may mean that the last line of defense in the domestic car price will be lost, which is not good news for most manufacturers. Index: ★★★★ The 4th Beijing Jeep has relied on statistics from authoritative departments. In the first six months of this year, the market sales of 12 major SUV manufacturers in China totaled 91,600 vehicles, an increase of 32% over the same period of last year. From January to June, Beijing Jeep Automobile Co., Ltd. remained the top spot in the same period as the first quarter. The company sold 18,000 automobiles in the first six months, an increase of 200% year-on-year; sales revenue increased by 160% year-on-year; its market share in similar models reached 19.65%, an increase of nearly 12 percentage points year-on-year. Compared with competitors, the advantages of sales are gradually expanding. Comments: From the business development of Beijing Jeep in recent years and the good performance of the market in the first six months of this year, Beijing Jeep clearly gives people the impression that “the glory of the past has returned again and again”. It should be said that this is a remarkable result after adjusting its product structure and implementing new product development strategies. However, there is also the role of the rich heritage of historical accumulation. As China's largest manufacturing base for SUVs and off-road vehicles, Beijing Jeep has formed a complete product development system and established a relatively complete sales service network during decades of production and sales process, relying on these advantages to re-enter the SUV. The top spot is also expected. Index: ★★★★ The 5th U.S. $3.5 billion gambling commercial vehicle A few days ago, U.S. laid the foundation for a bus base in Yunnan. The base covers an area of ​​300 acres and will invest 300 million yuan in the first phase. It is planned to build an annual production capacity of 3,000 passenger cars. The United States plans to invest 2 billion yuan in Yunnan to build a "bus carrier", and in 3 to 5 years, to achieve the goal of bus sales exceeded 5 billion yuan, among the top 3 in the domestic passenger car industry. Prior to this, the United States has acquired the Hunan Sanxiang Bus Factory and built a Changsha passenger bus base in Changsha with a total investment of 1.5 billion yuan. Upon completion, it will form an annual output of 10,000 high-grade passenger cars. With the RMB 2 billion in Yunnan project plus RMB 1.5 billion in Changsha, in the next 3 to 5 years, the US investment in buses will reach 3.5 billion yuan. Comments: The U.S. generous initiative to enter the commercial vehicle market, rather than the car market, is a phenomenon worthy of attention. On the one hand, after years of rapid development, the sedan market will enter a period of slow growth, leaving many savvy admirers with some scruples; on the other hand, the promulgation and implementation of the country’s new automobile industry policy will limit the number of outbound vehicle manufacturers. More stringent, especially in the car field is almost in the "closed door" state. In this way, commercial vehicles may become a key target for laymen to enter the automotive field. Perhaps, following the sedan, there will be an upsurge of expansion in the commercial vehicle sector. Indices: ★★★ The 6th GM and Ford's sharp decline in sales in June, according to foreign reports, US General Motors Corporation and Ford Motor Company released data on the 1st, showing that the two companies’ vehicle sales in June are all compared to the same period of last year Dropped significantly. On the general front, in June the company’s car sales were more than 380,000 vehicles, a sharp drop of 15% from the same month last year. In the first half of this year, the total sales volume was nearly 2.3 million, only a slight increase of 1% over the same period of last year. Ford Motor's car sales in June was 287,000, a decrease of 8% from the same month last year. In the first six months of this year, the company’s total sales were 1.7 million units, a decrease of 3% from the same period last year. Comments: As can be seen from the data, the sales of GM and Ford in the US in the first half of this year are not satisfactory. The downturn in the US auto market is not a two-day event, and this situation may still continue. The head of the sales department of General Motors has expressed that it is not optimistic about the prospects of US auto sales this year. However, the weaker foreign markets are, the more important the Chinese market is. This is why many auto giants such as GM and Ford are firmly grasping the Chinese market. Stimulated index: ★★★ Author: Shenzhen Chinese Commercial News reporters Gao Xiaoning and Xu Honghui

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