Buick SUV made this year and Mai Rui Bao "Shuanglong test water"

Shanghai GM continued to grow at a rate of 16% last year despite the bleak auto market and continued to win the annual sales championship. In 2012, Shanghai GM’s new models in two different market segments became the new focus of the auto market.

One of them is the 2013 Buick Encore debuted before the Spring Festival at the North American Auto Show. This compact SUV will be put into production in China this year. This is Buick's first domestically produced SUV model; the other is Chevrolet's first domestically produced high-end car. Rui Bao. These two models are like "Shuanglong" and they have become Shanghai GM's new breakthrough in testing water SUVs and mid- to high-end auto markets this year.

Buick Encore with 1.4T Power Shanghai GM started late in the urban SUV market. Although Shanghai GM executives stated that they always have plans to produce SUV products and conduct localized research and development step by step, it is undeniable that the speed of product launch Shanghai GM, which has no SUV products in the 200,000 yuan range, has indeed slowed down in the fierce rise of the compact SUV market.

However, for companies such as Shanghai GM, which has dominated the championship position for several consecutive years, the focus of their product planning is not to be fast, but rather to make every product successful in the market segment. The 2013 Buick Encore released at the North American Auto Show in fact, as early as the first half of last year, had rumors that it would be Buick's first domestically produced SUV in China. Today, GM officials have confirmed that this compact SUV model with exquisite appearance and flexible operation is the first SUV product that Buick intends to manufacture in China.

Compared with the BMW X1 and Audi Q3, after the rear seats are folded, this 5-seater SUV has a maximum storage space of 1,372 litres, which exceeds the previous two models and ensures sufficient load-bearing space. However, from the perspective of displacement and wheelbase, Buick Encore can only be said to be a relatively small SUV. Encore's power system in North America is a 1.4-liter Ecotec turbocharged four-cylinder engine and a six-speed automatic transmission. From the outside, it incorporates iconic Buick dynamic and iconic elements similar to Encore: including a waterfall vertical grille With chrome trim, streamer portholes on the hood, and a painted under skirt.

The Buick Encore based on the global small-scale crossover platform has a wheelbase of 2,555 mm, which is shorter than the BMW X1, Audi Q3 and many mainstream SUV models in China. Buick Encore will arrive in the US Buick dealer showroom in the first quarter of 2013, and will introduce China in 2012 and produce in China. By then, it may be equipped with the same dynamic system as Hideo.

Malibu Malibu listed on the 15th Shanghai General Publicity campaign lasted for a year Chevrolet flagship model Malibu Malibu finally set on February 15 after the Spring Festival officially launched, will advance 2.0L and 2.4L models, will be behind There are 1.6T 6MT models introduced. The car is known as a mid-to-high-end car by Shanghai GM and is also the Chevrolet brand's first B-class car. Naturally, it is of great significance to the Chevrolet brand whose sales have reached 1 million.

Malibu is based on the common shortened Epsilon II platform. Buick Regal was born on the Epsilon II platform. Mai Rui Bao will be equipped with Ecotec 2.0L or 2.4LSIDI direct-injection naturally aspirated engines, with 6-speed tiptronic gearbox. Compared with Buick Regal, Malibu has a more sporty shape design. According to overseas sources, the length, height and height of the car are 4859/1854/1463mm, respectively, and the wheelbase is 2738mm, which is similar to that of the new Regal platform. It is precisely for this reason that Malibu should divert some of Regal's customers, but whether it will, together with Regal, seize more of the mid-to-high-class car market share, it depends on whether Shanghai GM can neatly formulate pricing strategies.

New fast micro evaluation: It is somewhat unreasonable that Buick Encore from the wheelbase, not the CR-V, Tiguan opponents, these two car wheelbase are more than 2600mm, and power is above 2.0L. The power of Buick Encore’s model released in North America is 1.4T, if domestically produced is also likely to carry a 1.6T engine. Perhaps Buick doesn't want to face off with the several SUVs that have already sold in full swing in China. It is a big suspense to plan a new path and take a more compact route. However, Mai Rui Baoqi used Tony Leung as a spokesperson to change the young and fresh image of Chevrolet, causing a lot of controversy. Shanghai GM wanted to show that Mai Rui Bao is a classic model with a sense of history. Whether this painstakingness can be accepted by the public or not, Yangchun should be able to see what will happen in March.