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Perhaps not unexpectedly, Cummins officially announced that its 2.8-liter QSF series engines will enter the supporting field of construction machinery at baumaChina2012 four years later, and will become the industry that meets Tier 3 and Tier 4 emission standards in Europe and America. Use the smallest diesel engine .
Cummins Global Vice President, Vice President of Cummins (China) Investment Co., Ltd. and Liu Xiaoxing, General Manager of medium-sized and heavy-duty engine business in China, expressed strong confidence in this product at the scene. “Combined with the current domestic engineering machinery industry, the need for emission upgrades, On the basis of the ISF series originally used in vehicles, Cummins has further developed the non-road QSF engine series.In the field of construction machinery, it should have very good prospects and can help Chinese construction machinery manufacturers sell products to the world. go with."
Product: Support customers to do better
Four years ago, when Cummins set up a Beijing-based Foton Cummins Engine Co., Ltd. (hereinafter referred to as “Fukuda Cumminsâ€) with a 50-to-50 ratio with Foton Motor, it was proposed to build an annual output of 400,000 units and the largest light-duty diesel engine in China. The base also announced that the ISF series 2.8-litre and 3.8-liter light inline four-cylinder high-pressure direct injection diesel engines produced by Foton Cummins are two new and fully developed, future-oriented, all-electrically-controlled light-duty diesel engines that Cummins has invested heavily in to meet Euro III. , Euro IV and above emission standards are applicable to non-highway equipment such as light trucks, China Cards, light passengers, pickup trucks, MPV utility vehicles, SUVs and other light vehicles as well as small construction machinery and small generator sets. In the past two years, Cummins ISF series products have been successful in the mid- to high-end light commercial vehicle market. Since the launch of the ISF series in 2009, more than 100,000 units have been launched in the global market. In 2012 alone, bare-metal machines were exported from China. There are more than 40,000 other countries. This may cause many people to forget that it was originally a "potential stock" for a diversified market.
This is related to Cummins's tradition. As the world's largest independent engine manufacturer, Cummins not only provides a full range of products from 2.8 to 95 liters to meet the phased emission requirements of high-end and mainstream markets in all regions, but also develops full value around the development, manufacturing, sales, and service of products. Chain operation. Cummins has five major businesses: fuel system, control system, air intake processing, filtration system and exhaust gas treatment system. This is unmatched by any engine company in the world. More importantly, Cummins is a global company that operates globally. Its R&D, manufacturing, sales, and service departments in North America, South America, and Asia have made it possible to conduct business on a global basis and help more advanced products enter potential markets or make mature markets available. More cost-effective products. This unique business model created by Cummins has always allowed it to explore new growth opportunities for its customers, and it is also the secret of its long-term success as an independent engine manufacturer.
Service: Increased market value
Through years of intensive cultivation, Cummins already has five major engine joint ventures in China (Dongfeng Cummins, Chongqing Cummins, Xi'an Cummins, Foton Cummins, Guangxi Cummins) and the East Asian Research and Development Center (its size is second only to the US headquarters technical center and is Cummins' second largest in the world. R & D institution). It is Cummins' continuous investment in the service sector that matches Sunac's complete R&D manufacturing capabilities. "The business is doing well, the tradition is to look at the product, but from the development point of view, the service is more and more important in the competitiveness of the company." Liu Xiaoxing said frankly in the interview, "Although globally, Cummins's Products and services are good, but in this part of China, there is still a lot of room for improvement in our services."
Developing a stronger customer service capability in China will be an important milestone in Cummins' China strategy. "If Cummins wishes to achieve better development in the Chinese market, service capabilities must be further improved," Liu Xiaoxing said. Cummins focused on improving service levels in three areas: first, strengthening service management and coordination capabilities; secondly, building a service network with higher density and strength based on regional coordination capabilities; and third, improving the timeliness of parts supply. , Construction of regional spare parts centers. At present, it has established more than 30 customer support platforms distributed in different regional markets, and has established a service network consisting of more than 2,000 authorized distributors based on joint ventures and wholly-owned enterprises in China. "For services, Cummins will integrate resources in China to form a joint force." Liu Xiaoxing further said.
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Strength: Global Platform
Having production bases and networks in multiple markets around the world is Cummins's value in distinguishing itself from other engine manufacturers in the Chinese market. Cummins can provide customers with qualified products and parts support that meet the overseas local market safety, emissions, and other regulatory requirements. For example, the QSF 2.8-liter engine is a product completely free from banned substances and can meet Tier II-Tier IV emission regulations. The series of products; Cummins localized production to provide local OEMs with quality products that meet international uniform quality standards and enjoy localized cost advantages. With the help of Cummins' global aftersales ability, the company will increase the competitiveness of its OEMs in overseas markets. . In addition, Cummins’ knowledge and familiarity with local regulations in the export market can provide reference for OEMs and help host customers better integrate into the export market.
“In fact, globalization and localization have never been separated from each other,†said Liu Xiaoxing. As a US Fortune 500 company headquartered in Columbus, Indiana, China, Cummins has become one of the largest and fastest growing overseas markets in the world. In China for more than 30 years, from 1981 Cummins started to produce engines at the Chongqing engine plant; by 1995 the first Chinese joint venture engine factory was established; there are currently a total of 28 institutions in China, including 17 sole proprietorships and joint ventures. , And in the joint venture to improve the introduction of products; then to design and produce "in China, for China," the product, using Liu Xiaoxing's words, "This is in accordance with the results of the natural development strategy."
He stressed that Cummins's philosophy is to "use the most advanced technology in China to develop the most suitable products for China" and always maintain an open, inclusive attitude. “We produce engines as well as core components for engines and provide technical and component support for other engine manufacturers. In the industry, Cummins has many 'so-called' competitors and customers. We want to see all the industry’s Customers have a steady source of customers; we also want to be able to use their own products to fill their gaps and support customers to do better."
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