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On March 8, Liang Fengyi, deputy of the National People's Congress and chairman of Guangdong Zhaoxin Group, said in an interview with Nanfang Daily that the LED industry's survival situation this year is still not optimistic. Under the current LED overcapacity, she bluntly said that this year will still be the LED industry. A year of nine deaths. In the face of overcapacity in the industry, lack of industry standards, and uneven product quality, many LED companies in Foshan believe that this year will still be a difficult year. But at the same time, they also believe that with the reshuffle of the industry, the LED industry will also begin to enter rationality from the previous swarm, which will usher in a healthier development. In the face of the industry's reshuffle, many companies have expressed the need to insist on innovation, while ensuring product quality, there are also companies that embrace e-commerce and big data for marketing. Enterprises lacking technical content or the first to face the elimination of LED industry in 2015 will be more difficult than 2014, and supply exceeds demand, and the competition is fierce. The enterprises that have developed in the past few years have also grown stronger. In 2015, competition will also be carried out. Competition is indispensable and will be very intense. For the entire LED industry, Pan Jie, chairman of Foshan Electrical and Lighting Co., Ltd., believes that it is still undergoing major changes, especially in the past two years, the industry reshuffle will be more prominent and frequent. Compared with a year ago, the price of our corporate LED lamps has dropped by more than 20, and the sales volume has increased a lot. The LED profit has exceeded the profits of traditional energy-saving lamps. Pan Jie said that despite the competition and the reshuffle of the industry, the development momentum of LED is still strong. As the first batch of B-class team in Nanhai District, Foshan core light source incubator, Li He, chairman of Foshan City Plato Lighting Co., Ltd., believes that this year will be a restart year for LED. The LED lights of 2 years ago may have been broken now, because the maturity and quality system of the entire product have not kept up. Li He believes that the products of the early years have undergone earth-shaking changes, and the development of the entire industry will also usher in the reshuffle of the industry, which will certainly restart the entire LED industry. In 2014, the price of LED products dropped by 30 from the beginning of the year to the end of the year, but the market demand could not keep up with the market supply. The relevant person in charge of the Nanhai District Industry Association believes that 2015 will certainly be difficult, but it is mainly to eliminate the enterprises that have been launched before, and lack of technical content. Some enterprises with capital and technology can still develop rapidly. Innovation is an important means of transformation. Under the background of industry reshuffle, innovation has become an important means for enterprise transformation. In the face of ever-changing industries, innovation is an inevitable choice besides solid work. Pan Jie believes that many products in the entire LED industry are highly homogenized, so innovative application is very important, and this is also an important reason why Foshan Lighting's 56-year history has come down. In this context, many companies have won the market with independent innovation. This year, the company has developed a new LED energy-saving lamp. Its product shape is the same as that of traditional energy-saving lamps, but it is a gas heat dissipation, which is very suitable for large-scale industrialization. Li He said that the company's current research and development of new products has applied for invention patents, is accelerating research and development and production, and will then cooperate with traditional lighting energy-saving lamps, because it can be integrated with the company's original production line, the company accepts a high degree. Li He hopes that with the launch of this product, the company's sales in 2015 will reach 50 million, and the sales in 2016 hope to exceed 100 million yuan. Not only in the product innovation, but also in the face of the impact of e-commerce, some companies have begun to innovate in marketing models. Liang Ronghua, chairman of Foshan Pinyi Lighting Co., Ltd. said that the company was still producing factories two years ago. By the beginning of 2013, the pressure was getting bigger and bigger and it was decided to transform into an e-commerce business. During this period, the company grew at a rate of 8 to 10 times a year, from several employees to 180 e-commerce teams, with monthly sales reaching nearly 10 million. 2015 must be a year of shuffling, and everyone has a flock of minds. Buying things is the first few choices, which is a big challenge for companies. Liang Ronghua said that every product of the company is positioned by data. Before the product is developed, the company will sell 10 million yuan according to online sales statistics, such as the entire Internet LED tube, and the integrated ceiling is also about 10 million. The monthly sales of ceiling lamps reached 300 million yuan. For this big data analysis, the company's key products are LED ceiling lamps. At present, the association is also applying for the establishment of a demonstration zone for the famous brand in the new light source industry in Nanhai. The relevant person in charge of the Nanhai District Industry Association said that the establishment of the national famous brand creation demonstration zone will be conducive to the improvement of the product quality of the entire park enterprise, and will also expand the competitiveness of the enterprise to a certain extent.
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