· Why did the Geely brand born in continental Europe return to China again?

Geely, who has been "fluttering" overseas, can't do without the hot land of the motherland.
Recently, Geely announced that LINK&CO's first production model, LINK&CO 01, will be officially unveiled in Shanghai on April 16. It is reported that LINK&CO 01 is an SUV model that will carry four kinds of power.

The LINK&CO brand launch selected the home base of Chinese consumers' favorite German cars, Berlin, Germany. When talking about why Berlin was chosen as the birthplace of the brand, Wei Sizhen, senior vice president of LINK & CO., said: “Berlin is a good choice for the location of the new car, because we want to let the German brand know, whether it is technology or quality, we The cars are comparable to theirs."
The new brand was released in October last year and chose to return to the Chinese market in less than half a year. Although Geely said that the brand will mainly target the European market as the main sales market, it still "can't let go" the Chinese market. According to the global network car, Geely will still use China as the main sales market.
The reason is simple. China is the world's largest auto market, and the world's major auto companies are smashing this super auto market. Xu Changming, director of the National Information Center, said at the 6th China Automotive After-sales Service Conference of Ryukyu Motors that it is expected that China’s car sales will reach 40 million by 2025.
Such a huge market, and in terms of the current sales situation, the market share of independent brands is still lower than the joint venture brand. Therefore, keeping the local market and consuming the market share of joint venture brands is a top priority for independent brands.
However, Geely's performance in 2016 was remarkable. For the whole year of 2016, Geely sold a total of 765,851 units of vehicles, a year-on-year increase of 50%, exceeding the target of 700,000 units sold after two upgrades. The gains from the surge in sales are also very impressive. According to the results announced by Geely on March 22, the 2016 revenue was 53.721 billion yuan, a year-on-year increase of 78%, and the net profit was 5.112 billion yuan, a year-on-year increase of 126%.
However, for Geely, this achievement is only the beginning. Geely is relying on the benefits generated by the powerful Chinese market to quickly complete the gorgeous transformation, that is, the brand is up. For Geely, the market share in the Chinese market will generate huge profits, and at the same time, only the gains will be able to provide a steady stream of momentum for Geely's brand.
Last year, Geely made a lot of money in the Chinese market, but its actions in the global market are not small. These actions need the support of “revenue”.

A recent Geely flower big price thing has to be mentioned. On March 23, Geely Automobile's London Taxi Company officially put into operation at the Ansti plant in central England, and will launch a new generation of pure electric London taxi TX5. According to reports, the plant invested more than 300 million pounds (2.58 billion yuan). Geely acquired the London Taxi Company in 2013, saving the company that is on the verge of extinction. With Geely's blood injection, the classic black taxi was able to continue in the UK market.
Like the Volvo that saved the year, Geely saved the black taxi. So far, two countries in Europe have become Geely's "bases." With the launch of the new brand in Germany, Geely has added another base in Europe.

The launch of the new brand and the completion of the European factory, despite the earnings support of Geely's sales growth last year, may not be enough to support more expansion. The recent big event that has been rumored, that is, Geely’s acquisition of Proton is probably not a play. According to foreign media reports on March 22, Geely recently withdrew its offer for the acquisition of Malaysian automaker Proton (Lotus Parent Company). The participating bidders currently only have a French Peugeot Citroen family. Anglihui, president of Zhejiang Geely Holding Group, confirmed on the 22nd that he had withdrawn the majority share purchase proposal for Proton, but did not disclose the reasons for the withdrawal of the bid.
With such a large-scale expansion, the pavilion is too big. Perhaps Geely is also considering slowing down its overseas expansion. It has been reported that Geely's exports in 2015 and 2016 have declined significantly. Among them, Geely's exports fell by 15.4% in 2016. Sales in Europe and Africa decreased significantly, while sales in the Middle East increased.
In addition, Proton's development prospects are not clear. The data shows that Proton's annual sales volume was 120,000 units.
So far, Geely has saved Volvo and London taxis that have been in crisis. Volvo's revival can be said to be on the road. Although sales have been steadily increasing year by year, the profitability still needs to be improved. It is reported that Volvo's operating profit in 2016 was 11.014 billion Swedish kronor, an increase of 66.37% year-on-year; the profit margin climbed from 4% in 2015 to 6% in 2016. Volvo, which has just recovered, launched a new platform last year to start production of SUV models. Therefore, Volvo's contribution to Geely can only be technical output. The London taxi company has just started production and has been around for a while.
At this point, if you save the Proton again, Geely may not be able to bear such a heavy burden.
Therefore, Global Auto believes that Geely's choice to let LINK&CO quickly return to the Chinese market after the brand launch is a very wise choice. After the dawn of raising the country, I believe that Geely can once again accelerate the pace of overseas expansion.

Men Sport Shoes

Sports Shoes For Men,Mens Tennis Shoes,Mens Basketball Shoes,Mens Black Football Shoes

Shangqiu JIAYING SHOES CO.,LTD. , https://www.gymshoe.nl