After 50 years of storm light truck industry to build "reliable Chinese car"

On March 29th, the “1958–2008 China Light Truck Fifty Years and High-end Scientific Development Summit” was held in Nanjing, organized by the China Automobile Industry Advisory Committee, the China Automobile Industry Association, and the China Automobile Engineering Society. Representatives from major light truck manufacturers such as Yuejin, Futian, Dongfeng, and Jianghuai attended the event. This gathering marked another milestone for the Chinese automotive industry, celebrating five decades since the birth of the bus industry. The summit focused on themes like "New Beginnings, New Goals, New Leaps, and New Developments," highlighting the determination of China’s light truck sector to strengthen its domestic position while boldly expanding into global markets. Over the past 50 years, China's light truck industry has evolved significantly. On March 10, 1958, just two years after the first car of the People's Republic of China, the Liberation Vehicle, hit the road, the Nanjing Automobile Manufacturing Plant launched its first new light cargo truck. This marked a breakthrough in filling the gap in the light truck production landscape at the time. Zhang Xingye, Honorary Chairman of the China Association of Automotive Engineers, recalled that the factory had produced three NJ-130 2.5-ton trucks and manufactured 248 units that year, setting the stage for China's light truck history. Many provinces followed suit, producing their own versions of the NJ-130 model. Similarly, Zhang Xiaozheng, Executive Vice President of the China Federation of Machinery Industry, noted that from 1958 to 1978, the industry relied on self-reliance and development. During this period, two major models emerged: the Nanjing NJ-130 in the south and the Beijing BJ-130 in the north. After introducing Japanese Isuzu technology in the early 1980s and navigating a challenging market from 1993 to 2000, China's light truck industry finally experienced a true leap forward post-WTO accession, driven by innovation and integration. Companies like Beiqi Futian, Dongfeng Motor, Jianghuai, Jiangling, Yuejin-Iveco, Great Wall, FAW, and others emerged as key players in the sector. Light trucks, as essential tools for production, have continued to generate significant economic value. Compared to the passenger car industry, China's light truck industry holds a strong advantage with over 95% of its vehicles being domestically branded. Zhou Liang, General Manager of Nanjing Iveco, emphasized that decades of experience in cost control, manufacturing, and pricing have allowed China to offer competitive products globally, gradually building an export scale effect and challenging international market structures. In 2007, China produced over 1.1 million light-duty trucks, ranking second worldwide. However, facing challenges like energy conservation, environmental protection, rising costs, and globalization, the industry must integrate international resources—capital, technology, talent, markets, and supply chains—to enhance brand influence and competitiveness. Zhou believes it is crucial to shift perceptions that equate low cost with low quality and instead promote "trusted Chinese manufacturing." With the addition of the Yuejin brand, Nanjing Iveco expanded its product range to include mid-to-low-end models, targeting rural markets. By integrating Iveco’s advanced technologies, Yuejin improved performance in areas such as dynamics, matching, load capacity, environmental impact, and safety. Two new product lines were introduced: the Leap Forward Quality Leap and the Oka series. From Nanjing Iveco’s practices, it’s clear that using international management models and localized supply chains allows Chinese light truck companies to produce cost-effective, market-fit products. Zhang Xiaoxi noted that while "Chinese creation" is the ultimate goal, achieving it requires time and effort. Nanjing Iveco’s concept of "Reliable Chinese Manufacturing" offers a valuable model for the industry. Over 50 years, China’s light truck industry has taken three major leaps. In 1958, the NJ-130 became the first light truck of the new era, later known as "Leap Forward." As market demands diversified, Yuejin adopted Japanese Isuzu technology, launching the second-generation model in 1986. In 2008, Yuejin introduced the "Oka" model, marking another step forward. By 2007, Yuejin had sold over 1.5 million light trucks domestically, solidifying its leadership in the industry.

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