· Although the market share is slightly lower, the progress of independent brands is worthy of recognition

A few days ago, the data released by the China Association of Automobile Manufacturers showed that China's automobile sales reached 23.49 million in 2014, a year-on-year increase of 6.9%. However, it is disappointing that the self-owned brand passenger cars sold 7.57 million vehicles year-on-year, which was lower than the industry average, only 4.1%, and the occupancy rate was 38.4%, down 2.1% from the previous year.
Although the market share has declined slightly, compared with the performance in recent years, the self-owned brands have made progress. Especially in terms of technology, many independent auto companies have already had strong independent research and development capabilities. This is the future of auto companies. A capital that can achieve breakthroughs.
At last year's Beijing Auto Show, Chery exhibited two concept cars, concept α and concept β, representing their future design direction. At the end of last year, Geely debuted Geelybo, which was positioned as the “new generation of advanced dynamic car”. Rui. At the beginning of the new year, SAIC passenger cars announced that the first SUV MGGS of its passenger car MG brand will be launched globally on the eve of this year's Shanghai Auto Show. The car is equipped with the MGE2.0TGI in-cylinder direct-injection turbocharged engine independently developed by SAIC. The maximum torque is 350 Nm, and the acceleration from zero to 100 km is only 8 seconds.
It is undeniable that in the past few years, independent brands relied on low-price strategies to occupy the market. However, as the competition in the automobile market intensifies, the trend of joint-venture model prices is more obvious. If independent auto companies continue to insist on “price-for-market” The competitive strategy is easy to fall into the dead end of development.
Fortunately, in recent years, more and more independent brands have taken technological innovation as the best entry point to enhance their brand image. At present, independent brands represented by enterprises such as SAIC, GAC, Chery and BYD have already set foot on it. This path focuses on the improvement of independent research and development technology. Autonomous car companies have realized that the road to independent development in the future must break through the technology and seek brand up, in order to obtain a higher brand premium.
Regarding the performance of self-owned brands in 2015, Dong Yang, secretary-general of China Association of Automobile Manufacturers, said that he hopes that his own brands will not decline in 2015, but his expected share will continue to shrink. However, it takes time to accumulate self-owned brands to break through, so it is difficult to see them all at once. So if you look at the direction, even if the transformation process is difficult and the share declines, it is worthwhile. If a worker wants to do something good, he must first sharpen his weapon. This is the truth.

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