Bosch recaptures maliciously registered domain names

A high-profile domain name dispute between global Fortune 500 companies, including Robert Bosch GmbH and Zhejiang Sensen Automotive Parts Co., Ltd., has recently come to a resolution. The case highlights how even well-known brands can face challenges in protecting their digital identities. According to a report from the China Council for the Promotion of International Trade, the China International Economic and Trade Arbitration Commission’s Domain Name Dispute Resolution Center has ruled that the domain name bosch.cn should be transferred to the complainant, Robert Bosch GmbH. It is reported that Bosch first registered the BOSCH trademark with the State Administration for Industry and Commerce in China back in June 1997. In September 1998, the domain name bosch.com.cn was registered, marking the company's early presence online. However, Zhejiang Sensen Automotive Parts Co., Ltd. registered the domain name bosch.cn on March 17, 2003, through Xiamen Jingtong Technology Industrial Co., Ltd. The key part of the domain, "bosch," closely matches Bosch's trademark in terms of spelling, pronunciation, and sequence, raising concerns about potential confusion. Representing the case, lawyer Ding Futang from Beijing Dianfu Law Firm explained that on February 9, 2024, Robert Bosch GmbH submitted a complaint to the Domain Name Dispute Resolution Center, arguing that Zhejiang Sensen had no legitimate rights or interests in the domain name bosch.cn. The firm claimed that the registration constituted malicious cybersquatting and should be transferred to the rightful owner. The expert panel concluded that the respondent had indeed engaged in bad faith by registering and using the domain name. Based on the evidence provided, the panel ruled that the disputed domain name should be transferred to the complainant, Robert Bosch GmbH. Ding Futang also pointed out that the revised "China Internet Information Center Domain Name Dispute Resolution Measures" now provides clearer criteria for identifying malicious domain registration. Under the updated rules, if a domain is registered with the intent to sell, lease, or transfer it for profit—especially to a competitor or the trademark holder—it is considered an act of bad faith. This case serves as a reminder for well-known companies to proactively register and protect their domain names to avoid legal disputes and reputational damage. With increasing competition in the digital space, securing domain names early is essential for maintaining brand integrity and preventing unauthorized use. Related topics: Expanding the diesel engine market, Bosch starts from service.

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