· China's auto market is unbalanced in production and sales

China's auto market continues to release its potential for many years, creating one after another sales myth for one multinational car company. Over time, China has become a hot spot for global auto companies to come to gold mining. For a time, the potential of the Chinese auto market is like an inexhaustible cornucopia. So is this really the case?
Perhaps, no one is willing to accept the fact that the Chinese auto market has entered a slowdown in growth. In other words, no car company is willing to give up the opportunity to achieve its own high-speed growth in the face of the current slowdown. So in 2014, a number of mainstream car companies, including Shanghai Volkswagen, Shanghai GM, Beijing Hyundai, and Changan Ford, promoted and implemented their respective expansion plans.
However, another problem is exposed, that is, overcapacity. In 2014, the imbalance between production and sales has already caused a disaster in the terminal market. In the face of rising production, the market has been “digested”. According to the statistics of the China Automobile Dealers Association, in 2014, the dealer inventory index exceeded the warning line of 50% for 8 months, and in November 2014 it reached the highest point of 65.7%. This means that “insufficient sales” has become a common problem for dealers.
Judging from the information feedback from the market, it seems that this judgment can be confirmed. In 2014, car dealers, whether high-end brands or low-end brands, suffered from the pressure of inventory to varying degrees. Some models, despite losing money and selling, are less popular, bloated inventory, so that dealers can do nothing, lively to drag the dealer to the edge of life and death.
In 2014, the auto market, in short supply, has become an individual phenomenon that is rapidly moving away. Compared with the joint venture brand, although the expansion plan of the self-owned brand is not so arrogant, due to the shrinking market share, the self-owned brand has become the “hardest hit” for the imbalance of production and sales. For a long time, the capacity utilization rate of autonomous vehicle enterprises has been generally low. In 2014, the independent brand with a market share of 12 consecutive declines, the contradiction between production and sales is more prominent. Before the crisis of overcapacity has not spread to mainstream joint-venture car companies, the potential overcapacity of self-owned car companies has already been exposed. In 2014, self-owned car companies experienced a more serious local overcapacity crisis. The "dyspepsia" of the auto market is also spreading from individual phenomena to widespread phenomena. Although the data on production and sales are refreshed again and again, the price is the vicious price competition that causes disorder and chaos in the market, which is the deterioration of the relationship between manufacturers. Among them, the rights of consumers are difficult to be effectively protected.
The bane of the imbalance between production and sales is not eliminated. Even if the production and sales volume is the world's number one "ten consecutive championships", it is just a lie that swindles and deceives people. Who is willing to let go of vanity, according to the real needs of the market, to restore the real production and sales? Sometimes it is not a bad thing to calm down slowly.

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