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According to foreign media reports on the 6th of November, although production of cars in China became the focus of the presidential debate in the recent U.S. presidential election, China became the world’s largest auto market, but Chinese-made cars have not been in recent years. It may land in the U.S. market.
The failure of foreign media to see Chinese cars landing in the U.S. market in recent years is based on the following reasons:
First of all, Chinese domestic auto makers are not far behind Western manufacturers in the safety R&D and quality control of automobiles. The backwardness of manufacturing technology and design level has made Chinese local manufacturers' models lack of sufficient competitiveness. According to GM’s Global Market Development Director Mari Bell, “In the automotive industry, manufacturers basically follow the principle of where they sell and where they are sold. This is because different regions differ in the overall quality requirements of automobiles, parts supply systems, and costs. of."
Second, China's economic development is slowing down. Chinese local manufacturers are trying to save themselves through the domestic market. They do not have enough financial resources to establish a complete marketing network in the US market, so they have no time to take into account the US market.
In addition, China is experiencing a change of leadership. Foreign media believe that China is in a period of political instability, which will affect the export of cars.
According to Michel Danny from the automotive market analysis agency, “There are more than 100 automakers in China, but only two of them may sell their models in the US market. One is Great Wall and the other is acquired. Volvo’s Geely Company.†Still, Michel Danny believes it will take 5-10 years for the two companies to sell cars in the United States because they continue to address automotive safety and emissions issues.
Michel Danny said that China exports nearly 1 million cars to foreign countries every year. However, these are exported to areas where safety and technical requirements are relatively low. The major Western car manufacturers' cars produced in China mainly target the new middle class in China. The different positioning makes it difficult for Chinese cars to enter the US market.
Andrew Ford’s spokesperson said that: “We need to make it clear that China is a consumer market rather than a production base.†Andrew believes that the local market is the most profitable one. Although every manufacturer strives to be world-renowned, all manufacturers should focus more on the local market. Andrew also said: "Chinese auto makers have strong learning capabilities and their development speed is also very fast, but they still have a big gap with Western auto makers and there is still a long way to go."
Despite the difficulties faced by Chinese auto makers entering the US market, some automakers from China have taken their first steps. There have been a number of Chinese automakers that have begun to participate in the American auto show and show their products to American consumers in an effort to increase mutual understanding.
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