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Japanese automakers strongly explore overseas markets According to data released by Dow Jones Newswires on Thursday, Japan’s domestic car production of large automakers in November fell compared to the same period last year, reflecting the weakening demand from the Japanese domestic market for these companies to launch models last year. However, the data also shows that the reduction in local vehicle production by Japan's large automakers is partly offset by the increase in auto production in Asia and North America. Japan’s largest automaker, Toyota Motor Corp., said that in November, production of cars and trucks fell by 2.8% to 304,914; mini-car production fell 5.2% to 265,228; commercial vehicle production rose 17. 5% to 39,686 vehicles. Nissan Motor Co., Japan’s second-largest automaker, said that local auto production in November fell by 6.7% to 117,398. The company said that due to strong sales of new models such as the "Fairlady Z" sports sedan, the "March" and the "Cube" small cars last year, it has magnified the decline in local vehicle production in November this year. The situation of Honda cars is exactly the same as that of Nissan cars. The new models launched by Honda at the end of last year, such as Fit, Accord, and Mobilio Spike, also made sales relatively sluggish, making the November data relatively weak. Honda Motor's local vehicle production in November fell by 15.6% to 102,480 units, which was the tenth consecutive month of decline. Mitsubishi Motors said its domestic production of cars and commercial vehicles fell by 12.2% to 62,160 vehicles. The company launched its best-selling "Colt" model in November last year. Mazda is the only Japanese car manufacturer whose domestic production has not declined. Mazda's domestic production rose by 17.9% to 71,418 vehicles. This year the company launched two popular new models - "RX-8" and "Axela." However, Japan’s large automakers’ overseas production has increased, reflecting the strong demand for Japanese cars abroad. Toyota Motor Corp. said that in November, the overseas production of cars and trucks was 223,004, an increase of 12.4%, and Nissan's overseas production was 133,209, an increase of 23.2%. Honda Motor's overseas production increased by 5.5% to 144,635 vehicles; Mazda produced 18,563 vehicles overseas, and its output increased by 28.6%. Mitsubishi Motors' overseas production fell by 36.2% to 52,792 vehicles. The local sales of these companies are mixed. Toyota Motor Co. sold 143,960 cars and commercial vehicles locally, and its sales fell by 1.6%. Nissan Motor's sales fell by 6.4% to 60,862 vehicles. Mitsubishi Motors’ domestic sales increased by 18.5% to 26,529 vehicles, of which sales of small commercial vehicles were exceptionally strong. Mazda sold 20,385 vehicles, an increase of 3.6%. Exports generally decreased, due to the strong shipments during the same period last year. Toyota Motor's exports declined by 9.5% to 163,944 units, Nissan Motor's auto exports fell by 9.0% to 63,606 units, and Honda's exports dropped to 36,757 units, a decrease of 19.9%. Mitsubishi Motors’ exports grew by 5.7% to 36,746 vehicles. Mazda's exports also increased, to 48,797 vehicles, an increase of 11.0%.
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