·The direction of car and enterprise transfer to the second and third tier cities

The 18th National Congress of the Communist Party of China put the expansion of domestic demand at the height of the "strategic basis" and proposed to accelerate the establishment of a long-term mechanism to expand consumer demand, release the consumption potential of residents, and expand the scale of the domestic market. At the same time, in response to the transformation and upgrading of China's economic development, the party's 18th National Congress report called for "strengthening demand orientation, promoting the healthy development of strategic emerging industries and advanced manufacturing industries, and accelerating the transformation and upgrading of traditional industries."
On the occasion of the resignation of the old and the new, the consumer sector has also ushered in the traditional sales season. However, considering the longer-term perspective, the automobile, property market, electronic information, retail department stores, tourism and other consumer pillar industries must further adjust the structure, transformation and upgrading, and innovation and development, thus shouldering the historical mission of stimulating consumption and expanding domestic demand. During the holidays, Nanfang Daily reporters went deep into the front line, ran the market, watched sales, and combined with the trending and directional changes in the industry development in the past year, the survey has written such a set of forward-looking in-depth reports, and various groups in the consumer field. Together with the industry, "transform and upgrade to explore new ways."
In recent years, with the saturation of car ownership in the first-line central cities and the implementation of automobile purchase restriction policies in major cities such as Guangzhou, the domestic auto market has entered a “micro-growth” pattern, and auto companies have shifted their market focus to second- and third-tier cities.
With the introduction of the national “urbanization” strategy, this trend is becoming more and more obvious. During the New Year's Day holiday, the reporter visited Shantou, Qingyuan and other places, and deeply felt that the new driving force for the growth of the Guangdong auto market came from the second and third tier cities. Major automakers are expecting that urbanization will inject a steady stream of momentum into the rapidly weaker auto market.
According to statistics, in the past 10 years, Guangdong's automobile consumption has grown at an average annual rate of about 30%, which is significantly higher than the annual average of 15% of the province's total retail sales of consumer goods, which is the absolute main force driving domestic demand. . It is worth noting that at present, Guangdong's automobile ownership is mainly concentrated in the Pearl River Delta region, and automobile consumption is unlikely to explode again. On the contrary, the growth of automobile consumption in the eastern, western and northern regions of Guangdong is still very broad.
In the automobile market in Guangdong, Shantou is a typical second- and third-line market. At present, the number of passenger cars on the market is about 30,000 per year. In 2010, the growth rate was as high as 60%. In the first half of 2011, it reached 20%, and it continued to lead the cities in the province. Last year, due to the “cold flow” of the local pillar industry toy industry, the auto market has cooled down, but the production data models such as Wei Ke still maintain strong demand for rigidity.
“I sold more than 4,000 vehicles in Liuzhou (ie Wuling Weike) in 2012.” In the Xinglong Wuling Auto Store in Chenghai District, Shantou, the owner Lin Shuren said that Wuling Micro-customer sales began to grow rapidly six or seven years ago. It is inseparable from the rapid development of Chenghai toy industry. This kind of automobile product, which is mainly used as production materials, is adapted to the demand of the “Yi Shang Yi Jia” car, which is developed by the local private economy and small factories.
The focus of the car market shift to the second and third tier markets Auto analysts told reporters that compared with the previous car consumption stimulus policy, the urbanization process is the fundamental strategy to promote the rational growth of the car market. “Urbanization reform has brought about population concentration, improved traffic environment and improved income. With money and roads, automobile demand will naturally be released.” It is expected that “the auto market will enter a new round of growth cycle because of the new urbanization policy.”
International authoritative research shows that when per capita GDP exceeds 3,000 US dollars, automobile consumption will rise rapidly. In second- and third-tier cities like Shantou, per capita GDP has just crossed the $3,000 mark of accelerated consumption growth. Moreover, most of the car ownership in these areas is concentrated in the central urban area, which means that there is still a large room for automobile consumption growth in the vast urban and rural hinterland.
Entering the second and third tier markets has become a consistent strategic choice for car companies in recent years. Recently, in the northern part of Guangdong, the luxury car dealer Baoyan car expanded greatly, causing the "commotion" of the Guangdong auto market.
On the side of Guangqing Avenue in Qingxin District of Qingyuan City, the reporter saw that the newly opened “City Exhibition Hall” of Baoyan Automobile began to sell luxury brand cars such as Mercedes-Benz, BMW and Porsche, and implemented personalized luxury car customization services. This is the third store of Baoyan Auto in Guangdong. The first two are located in Guangzhou.
According to Zheng Shoudong, the general manager of the car business unit of Tianyao Group, the parent company of Baoyan Automobile, at the Guangzhou Auto Show last year, Baoyan Automobile received more than 40 orders, of which about 10 orders were from Qingyuan customers. He said that the purchasing power of vehicles in the northern Guangdong market is accelerating, "we are preparing to go deep into the major cities along the northern Guangdong."
Self-owned brands ushered in an unprecedented opportunity The changes in the competitive position of the auto market have also brought a new round of adjustments to the auto industry. According to the research, the treatment plan of Guangzhou will also affect the adjustment of the structure of automobile products. The car companies will shift their sales focus to small and medium-sized cities and the vast rural market. Most of the consumers in these regions will choose car brands with high cost performance and medium price, which will bring benefits to independent brands.
This view has been confirmed by the market practice of GAC Chuanqi. Li Shaoli, general manager of Shantou Jinhong Chuandian, told reporters that the store sold 280 Chuanqi cars in 2012, an increase of more than 50% compared with the previous year and 55 vehicles in December. After the listing of the GS5, it also won nearly 30% of the sales volume of the Shantou SUV market in October last year.
Micro-customers, mainly for urban-rural integration and rural markets, have experienced rapid product innovation in recent years. The compact business vehicle launched by SAIC-GM-Wuling on the basis of micro-customer products has achieved great market success. The domestic sales volume exceeds 300,000 units, and a large part of its consumers are from the original micro-users. Car upgrade.
Therefore, the analysis believes that the future automobile consumption policy needs to be promptly turned to encourage the consumption of second- and third-tier cities and rural residents, and encourage the purchase of self-owned brands.

    A machine uses power to apply forces and control movement to perform an intended action. Machines can be driven by animals and people, by natural forces such as wind and water, and by chemical, thermal, or electrical power, and include a system of mechanisms that shape the actuator input to achieve a specific application of output forces and movement. They can also include computers and sensors that monitor performance and plan movement, often called mechanical systems.Modern machines are complex systems that consist of structural elements, mechanisms and control components and include interfaces for convenient use. Examples include a wide range of vehicles, such as automobiles, boats and airplanes, appliances in the home and office, building air handling and water handling systems, as well as farm machinery, machine tools and factory automation systems and robots.In all these machines require Casting component, Xinyu Mould manufacturing has capability to produce all casting parts of machines and the HPDC dies.  

Xinyu Mould Capabilities

• Xinyu Mould At Glance

1.Year Of Establishment:2002

2.Location:2 (One Is Brand New)

3.Land Area:3600sqm

4.Emplyees:120

5. Equipment;CNC:18 (Makino, Toshiba, Liyang ), WEDM:10, EDM:9, Spotting Machine:2, CMM:2, Gun Drill Machine:2, Die Casting Machine:7, Others:50

• Xinyu Mould Technical Profile

1. Engineers In 2d&3d: 16

2. Engineers In Cnc Programming:6

3.File Format For 2d: Dwg&Dxf

4.File Format For 3d:Iges&Step

5.Software For 2d:CAD

6.Software For 3d:Simens NX & Pro-E 

7.Software For Programming: Powermill

8.Software For Mould Flow: Magma 

• Xinyu Mould Process Control

1.MES Process Control System

2.IATF 16949 Quality System

3.Well-Trained Operators

4.CMM Inspection 

• Xinyu Mould Advantages

1. CAE Support Magma(Lid 18175001)

2.Rich Experience In Casting Dies For Auto Structual Parts,Powertrain;Oil Pan;Redirector; AC Compressor

3.Trial Run Machines Available In House From 160t To 1600t

4.Vaccum Venting System Application In Dies

5. Partial Squeeze Skill In Dies

6.High Precision Imported CNC(5 Axis)

7.Globalized Hr Concept 

• Xinyu Mould Die Capacity

1.Max Die Size:2500*2500*1800

2.Max Die Tonnage:2500t

3.Biggest Die Casting Machine:1600t

4.Most Complex Die: 11slides

5.Yearly Capacity:350sets 

• Xinyu Mould Marketing

1.Main Market:Na;Europe;Asia

2.Main Field: Auto;Telecommunication;

Lighting;General Machinery;Power Tool

Furniture

3.Partner Offering After Sales Service:

Available In India&Us,Europe

4.Business Involved:

Aluminum Die Casting Dies

Aluminum Die Casting Components 

• Xinyu Mould Commercial Terms&Conditions

1. Fob Ningbo/Shanghai

2.Payment Term:Tt

3.For Dies:50% Down Payment 50% Prior To Delivery

4. For Castings: 10% Down Payment

The Rest Within 30days After b/l Date

5.Leadtime For Quotation:2days

6.Feedback For Customers' Query:24hours

Mechanical Component Die

Mechanical Component Die,Mechanical Engineering Components Die,Aluminum Mechanical Component Die,Mechanical Parts Press Die Component

Ningbo Beilun XinYu Mould Manufacturing Co.Ltd. , http://www.xinyudiecasting.com