China Card 700P fills high-end blank Qingling truck layout

Recently, Qingling Motors held the 700 p national listing ceremony of the China Card in Guangdong, marking the official sale of Isuzu’s newly developed global strategic model 700P in China. This move filled the gap of Qingling Auto's own product line, formed a full line of light, medium, and heavy commercial vehicle products, and at the same time filled the product gap in China's high-end card.

According to industry sources, after the introduction of the 700P, China's mid-tonnage truck product technology has achieved international standards, breaking the bottleneck of four companies, including FAW, Dongfeng, Futian and Jianghuai.

Equipped with Isuzu 4 diesel engine

It is understood that Qingling 700P card in the price of 150,000 yuan, according to different models slightly change. Rated load 6 tons, the maximum container volume of 35 cubic meters, equipped with Isuzu 4H diesel engine, 175 horsepower, all to achieve Euro III emissions, and have the potential to meet the European IV, Euro V emission standards. It is worth mentioning that the 700P model is light weight and weighs 850 kg less than similar models. With the implementation of policies such as the national emission regulations and the consolidation of large-tonnage and small-scale bids, this has helped the logistics companies in their operations and profits.

According to Qingling executives, logistics companies currently face three major challenges: First, environmental protection policies have become more stringent; Euro III emissions have increased the cost of buying cars; Second, oil prices have risen from less than 3 yuan three or four years ago to 6.2. Yuan, the proportion of oil cost in total use cost has almost doubled. Third, the state has scrutinized large-tonnage small-scale, over-loading, over-limitation of fines, and highway toll-gathering. All these have brought new challenges to logistics companies. Qingling Motors takes this as an opportunity to further develop its advantages in the logistics industry.

Nearer relationship with Isuzu

At the press conference, representatives of Isuzu Motors stated that Qingling is the only partner of Isuzu in China that uses the latest technology and introduces the latest products. It is currently limited to capital relations with Jiangling Motors and has no new communication in technology and business. After exiting the big passenger vehicle industry, whether it will return to this market remains to be further investigated. The introduction of 700P marks that the strategic cooperation between Qingling and Isuzu has entered a new stage of development. Qingling has thus become the first of the Isuzu global partners to achieve simultaneous mass production. It is understood that in recent years, the cooperation between the two parties has been transferred to a comprehensive and integrated model of product development, manufacturing processes, quality management, cost control, and global adjustment of assembly.
Qingling, on the basis of strengthening cooperation with Isuzu, put forward the latest goal, namely, the total sales value in 2010 doubled on the basis of 2007 and exceeded 10 billion yuan. At present, the Qingling truck's tonnage has covered 1-3 tons, 3-4 tons, 5-7 tons, 8-12 tons and 15 tons or more. The engine capacity is from 2.6 to 10 litres, and the power is from 77 to 380 hp.

Breakthrough in China's Cards

The reporter learned that China’s truck market has previously formed a pattern of “big two, big in the middle” (light, heavy truck market, small card market), but with the implementation of relevant national laws and regulations, this supply and demand model has changed. The demand for China Card is increasing, but the technology and quality have remained at the level of the 1990s. At present, FAW and Dongfeng each account for approximately 30% of the market share. Futian and JAC together account for a 30% share. The Qingling 700P achieves the international convergence of China Card Technology and quality. At the same time, due to the requirements of national laws and regulations, the prices of vehicles are also rising, and the price gap with Qingling is shrinking.

Pan Yong, deputy general manager of Qingling, said that in the next three years, 700P will achieve the goal of selling 30,000 vehicles annually, accounting for 10% of the market. In the second half of this year, it is expected to sell 2,000 vehicles.

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