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China's commercial vehicle market has innovative blue ocean thinking of the "new economy commercial vehicle" - Changan Xingguang 4500 to launch new products, starting at the national sales agency to accept reservations. Xu Liuping, chairman and president of Changan Automobile Group, stated that “Changan Xingguang 4500 is positioned as a new economy commercial vehicle and is a fast urban transport commercial vehicle, aiming at the market gap between traditional light passenger vehicles and traditional mini vehicles. Chang’an Xingguang 4500 has both The lighter passenger's large space, high load, and the minivan's economy, low fuel consumption, flexible loading and other advantages, taking into account the efficiency and cost of express and logistics vehicles, are ideal for urban SME users and individuals for fast shipping. The market sources said that Chang'an Xingguang 4500 is an innovative product with Blue Ocean Thinking, which has opened up new market segments for low-cost urban express transportation and provided innovative solutions for the city's logistics express.
With the rapid development of the modern logistics industry, urban logistics vehicles show a trend of differentiation into smaller market segments. The traditional light passengers who serve as the main logistics vehicle suffer from problems such as excess capacity, large vacancy rates, and high fuel consumption costs. The traditional micro-vehicles also cannot meet the needs of urban express because of space limitations and insufficient loading capacity. The contradiction encountered by the above logistics vehicles reflects the defects of commercial vehicle products. With the continuous rise in oil prices and changes in the market economic environment, the development trend of micro-enterprise enlargement and light passenger intensification is obvious, and both point to one direction—“efficient and economicalâ€. Changan Automobile, as a leader in the domestic passenger vehicle sector, foresaw this trend three years ago. At the same time, Changan Automobile also made “bold†judgments on the trend of the commercial vehicle market, arguing that a new, economical commercial vehicle segment has emerged between micro- and light-off passengers. At present, there is no product with the above attributes on the market. Based on this, Changan introduced the new economy commercial vehicle - Changan Starlight 4500.
Five Advantages Lead the Value Pioneer of Cost Express
Chang'an Xingguang 4500 is a strategic product of Chang'an and it is also an innovative product with leading advantages. It has 42 patented technologies. The length of the Chang'an Xingguang 4500 body is between the light passengers and the micro-vehicles. The long wheelbase and wide track distance design ensure the space capacity and load capacity.
At the same time, Changan Xingguang 4500 is equipped with a new generation of Changan power system, taking into account the power output and saving fuel consumption. It also has outstanding advantages such as safety, reliability, attractive appearance, etc. It will give users better practicality, superior adaptability, and better economy, setting a new value benchmark for new economy commercial vehicles.
â—Ž Strong loading capacity. Adhering to Changan's design philosophy of “Maximizing Body Space Utilizationâ€, the 4.4-meter body has an extremely large space that can not be compared with a microcar: the length in the car is 3.24 meters, the width in the car is 1.465 meters, and the height in the car is 1.35 meters. Up to 4.83m3, with the light passenger loading capacity; strengthened chassis beam, beam width of 80mm, while the mainstream light passenger is only 60mm, greatly improving the durability of the vehicle and carrying capacity.
◎ Fast shipping. European-style “split back door†design, the first 247 degree back door opening, the forklift can quickly get on and off the goods, greatly improving the convenience of loading; At the same time, the car body is smaller than the light passengers, there is no driving ability of light passengers to overcome, to overcome urban traffic congestion The difficulties provide solid support for express logistics and solve the problems of transportation efficiency and loading efficiency.
â—Ž Economic benefits. Chang'an Xingguang 4500 equipped with 1.3L high-performance engine, fuel consumption of only 7.9L per hundred kilometers, and light passenger fuel consumption of about 14L, Changan Starlight 4500 fuel consumption cost is far lower than the light passenger, but also lower than the micro-off. At the same time, it also solved the problem of the large vacancy rate of traditional light passengers and repeated payment for empty vehicles. If you count operational efficiency, the economic benefits will be greater.
â—Ž Safe and reliable. Chang'an Starlight 4500 uses a bumper-style wheel front design, a high-strength, robust body structure, and a sedan-based braking system that is more robust and reliable. At the front of the car body, dual-phase high-strength tandem cold-rolled steel plates are used. The strength is twice that of ordinary steel plates, and passenger safety can be better protected. The bumper is equipped with steel plates to improve crashworthiness and safety.
â—Ž Modeling atmosphere. Chang'an Starlight 4500's overall shape is strong and healthy, with a sense of strength and business sense. Positive, bold use of titanium silver tone, combined with crystal-clear headlights, reflecting the high-end business temperament; side, using through the front and rear relief lines, so that the vehicle shape more smooth, dynamic; inside, using a new car-style Designed to meet driving comfort and ease of operation.
Chang'an Starlight 4500, with the advantages of "light passengers' function and micro-enterprise's economy", not only meets the micro-vehicle user's large-space, multi-bearer consumer demand, but also meets the "low-cost, multi-purpose, high-efficiency" of light-guest users. Consumer demand has become a brand new product between micro-offers and light-off customers.
Innovation Transcendence Market-Oriented Development
The launch of Chang'an Starlight 4500 is a strategic move by Changan to develop a policy of “wealth-based, sedan-based, and commercial developmentâ€. It will further enrich and improve the product system of Chang’an Automobile and build a more comprehensive and strong Chang’an auto. Competitiveness. For a long time, Changan Automobile has always adhered to the “scientific and technological quality†brand pursuit, continuously innovated with market demand, and launched products that closely follow the needs of the market and consumers in various stages, fields, and market segments, and continued to lead the development of the industry. . Especially after years of accumulation in the mini-vehicle market, Changan Automobile and millions of users have joined hands to realize the dream of creating wealth and creating a better life. It also laid a firm leadership position for Changan to stay at the forefront of the domestic micro-vehicle industry. Currently, Chang'an Star 6363, Chang'an Star 2 and Chang'an Star S460 have become the leading models in their respective market segments, providing multiple motivations for consumers in the secondary and tertiary cities and rural markets to pursue wealth and realize their dreams. The introduction of the Starlight 4500 is not only a new breakthrough in the field of commercial vehicles in Chang'an, but also will inject new vitality into the domestic market of fast transport.
Xu Liuping stated that Chang’an’s mission is to become an internationally-renowned automobile company, so it should not and cannot be limited to one aspect of development. Automobiles are the masters of modern industrial civilization. To truly become a car company with sustained competitiveness, only comprehensive understanding and continuous satisfaction of the needs of the market and users. The listing of “New Economy Commercial Vehicles†Changan Xingguang 4500 showed the strategic vision of Changan Hongda and the accurate grasp of market demand. The listing of Chang’an Xingguang 4500 was a breakthrough in Chang’an’s commercial vehicle field after the Chang’an in-depth development. The major achievements will become an important milestone in the development and deepening of Changan's "developing commercial" product strategy, and will promote Chang'an's evolving market demand to develop toward higher goals.
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