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With the arrival of the summer heat, the weather is getting hotter and hotter. Cooper hopes to use this move to express his concern for consumers and calls for more people to pay attention to environmental protection. The cups and eco-bags are printed with cartoons of fat rabbit porridge porridge specially created by the famous illustrator congee for Cooper Tire, making these two practical items more beautiful.
Porridge porridge began drawing graffiti diary blogs in 2005 and was deeply loved by the general public, especially female readers. Cooper Tire joined hands with porridge to carry out a series of cooperation. From April, they jointly designed environmentally-friendly bags. In July, they sponsored the porridge porridge to publish a new book, “Still Rare,†and held a signing sale in Book City. Cooper’s environmental protection in porridge porridge Finding a meeting point with the original spirit. Now, Cooper's official website () launches weekly porridge series comics.
At the same time, Cooper also associates the porridge comics with consumer-oriented activities. In May 2008 "Cumbone Tyre Safety Week", Cooper gave consumers a wide range of tire safety knowledge through the vivid cartoon image of fat rabbit porridge, making consumers more intuitively understand the original boring tire knowledge; June Cooperating with the Pacific Automobile Network, the 1000 person test drive activities, Cooper and fat rabbit porridge porridge used in tire maintenance four-word rumor cards, so that consumers carry, always remind them of the importance of tire maintenance. The event is a new wave of care for the majority of consumers through the Cooper tires.
About Cooper Tire
Cooper's tires, which have a history of more than 100 years, are currently the eighth largest in the world and the second largest listed tire company in North America. Cooper's manufacturing and technology bases are located in North America, Europe and Asia. Cooper Tire's product range covers the multi-stage tire market, from family cars to luxury sports cars, from off-road vehicles to large trucks, power cycles to superbike, and specialty tires and professional racing tires that can handle a variety of harsh environments.
For nearly 100 years, Cooper has focused on the tire replacement market, focusing on the unique needs of each owner. After entering China in 2006, in order to deal with the complicated Chinese tyre market, Cooper Tire expanded its market share of tires with different brand strategies in terms of the tires. It has launched Cooper and Starcraft to meet different customer needs. Two brands. In terms of truck tires and tires, Chengshan Tire has inherited the experience and advantages of R&D and manufacturing of truck and bus tires. Cooper owns a number of card and passenger car brands targeting different market segments, including American professional passenger car tires developed specifically for Chinese road conditions. Dean Tire and so on.
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