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Kia's new Sorento L has been officially launched. As the first model of Kia in China this year, Sorento L will open a new chapter for the development of Kia imported cars. Recently, Mr. Yin Zezhen, General Manager of Kia Motors (China), said in an interview with Netcom: Imported Kia will launch three new models this year, in addition to the already listed Sorento L, there are K9 and VQ, and shocked sales of 33,500 units. aims. In terms of channels, Kia will also adopt a step-by-step approach to launch new distributors, which are expected to be built into 80 4S stores by the end of the year. The launch of the new strategy will also play a role in promoting the development of Kia in China.
Kia imported cars will add 3 new products in China In the current Chinese market, Kia's imported cars are different from domestic cars, and the import channels mainly include mid- to high-end cars and medium and large SUVs. At present, Kia (China) has sold cars, SUVs, MPVs and sports cars in the Chinese market. Although the product line is more complete than other imported car companies, Kia (China), which leads the Chinese brand image, in terms of product quantity Still to be improved.
After the launch of the new Sorento L, Kia will also introduce the flagship sedan K9 and MPVVQ respectively. At present, the Kia (China) traditional power car in the domestic market is only Kazun, which is slightly competitive in the domestic market. Kia urgently needs a flagship model to enhance its brand image. Kia (China) General Manager Yin Zezhen also Without a word, he said: "Kia's current priority in China is to upgrade the brand." K9 will be an important strategic goal, the new car will be officially listed at the Shanghai Auto Show in April this year. In addition, in June, the 7-seat MPV will be introduced as “VQâ€. Yin Zemin also said that the car will be the main business and family car.
Kia's imported car sales target reached 33,500 4S to 80. Based on the existing 7 products, Kia (China) completed sales of 32.16 million units in China last year, an increase of 9% compared with 2013; in 2015, Kia has also set a steady growth target of sales, which is expected to reach 33,500 units. The growth rate is not high, but Kia is still one step at a time, with a solid foundation as the main task to achieve the goal.
At present, Kia imported cars and domestic cars are sold in sub-networks. As of the end of last year, Kia's imported car business has a total of 78 dealers in China, and has completed the update of the store in accordance with the Kia global store model. This year, it will add another two dealers, and the two stores will be directly built using the global storefront model. In addition, Kia will also start the e-commerce model for sales. Recently, Kia (China) officially learned that the Kia Tmall flagship store has officially opened, and the new Sorento L will become the newest after Kaizun, the third generation Jiale, and the new speed. The fourth model of the imported model sold on the platform.
This year, Kia will continue to focus on sports marketing. Previously, Kia also sponsored the World Cup, Extreme Sports and Australian Open. Yin Zemin said that this year, Kia will pay more attention to the quality of marketing. Creative marketing activities are the focus of Kia this year, such as digital marketing, thus opening up a market suitable for young people and presenting a more meaningful experience for consumers.
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