Jiangling Motors new country III light trucks downgrade 7000

Just after the Spring Festival in 2008, the cost pressure of rising raw materials has made light truck manufacturers anxious. Rising prices have become a common practice in the light truck industry. Jiangling Motor Co., Ltd., which has always been a unique commercial vehicle, has bounced back. Its Jiangling Shunda III light truck landed in the Pearl River Delta, and its price of the Jiangling States III light truck was lowered to 7,000 yuan.

Cost pressure burns light trucks

The National Development and Reform Commission price monitoring center Cheng Xiaodong told reporters that as raw material cost prices continue to rise, some light commercial vehicle prices have started to rise since January this year. After this sharp increase in iron ore prices, light commercial vehicle prices are still rising. carry on. At present, some low-value light trucks on the market have an average selling price of about 40,000 to 50,000 yuan, and the vehicle weighs about 2 tons. If the steel price is calculated as a 10% increase, the price per ton will increase by about 500 to 600 yuan. The cost of bicycles alone will increase by at least 1,000 yuan. Judging by the reactions of some commercial vehicle manufacturing companies, they seem to be unable to bear the pressure of raw material cost prices. Some low-end products have already adjusted their prices before this round of iron ore price increases. The soaring international iron ore prices have forced these companies to raise prices again.

According to reports, from January onwards, light truck products have begun to raise prices, and the increase in bicycles is around 2,000 yuan. The reporter learned from Foton Motor that the low value-added light trucks such as Foton Ao Ling have started to increase their prices by several thousand yuan before the price increase of iron ore, but the prices of Auman and other high value-added products did not appear. obvious change. Some commercial vehicle products such as the Jinbei and Jianghuai brands have already risen in prices, and the increase in bicycles is around 2,000 yuan.

Jiangling new listing prices instead fell

In this market context, Jiangling Motors has come to a reverse operation. The reporter visited the market and found that Jiangling’s light trucks had a new face: a State III light truck called “Shunda” landed quietly, and dealers were busy and busy preparing “Sunda’s III listing, Jiangling light trucks. The price went under the banner of 7,000 yuan. Price cut 7000 yuan? This seems to be incredible in the ups and downs of the light truck market, so the reporter immediately interviewed Liu Jingxian, a brand manager of Jiangling Motors' light-cards.

"Yeah, this is one of the contents of the high-end light-bulb popularity storm we launched." Liu Jingxian said: "This time we have listed the Shunda III light truck, matching the imported 4JB1 engine with high pressure common rail, and the lowest price is 7.48. Thousands (including air conditioners) have brought down the price of Jiangling State III light trucks by 7,000 yuan. This is an excellent news for truck users. Our goal is to share the fruits of technological progress for the widest range of customers. , Let high-quality light trucks popularize the market!"

Last year, Jiangling Shunda II products entered the market with 63,800 yuan, matching 4JB1 engines, 300,000 kilometers without major overhaul, and 8 liters of fuel consumption per hundred kilometers - an extended Jiangling Shunda light truck with such characteristics was sold for 63,800 yuan. yuan. This low-price, high-quality product achieved good results in the medium-price light truck market after being listed with good brand and quality advantages: it sold nearly 3,000 vehicles in 20 days of listing. In 2007, while the Shunda light truck achieved great market success, customers in Guangzhou and Shenzhen failed to share the high price/performance ratio of the Shunda light truck because of the early implementation of the State III standard. Obviously, the Shunda III products landed in Guangzhou, Shenzhen, and other areas to make up for this shortcoming of consumers, but also Jiangling Motors ambitiously another market campaign in the Pearl River Delta region.

Reporter observation

Cost advantage to comprehensive advantage

The cost advantage of China's light truck products is to attract attention from foreign counterparts, so that only one or two of the international brands occupying an overwhelmingly dominant position in the Chinese car market are squeezing water in China's commercial vehicle market.

In fact, when we are proud of commercial vehicles (here represented by light trucks), the advantages of Chinese manufacturing have been overdrawn, so that once there are external risks such as cost pressures, their competitiveness will be greatly reduced. Moreover, cost and price are not the only determinants of demand. With the development of economy, upgrading of demand, and government guidance for sustainable development, our light-duty truck companies can no longer embrace the “cost advantage” alone, but must also proceed from technology research and development. The further improvement of the management level and other aspects is the path to healthy development.

It is reported that in addition to the listing of the State III Shunda, Jiangling Light Truck will also have frequent market moves in 2008.

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