PM2.5 testing equipment market outlook can be expected

According to relevant reports, the current status of R&D in China is the success of feasibility studies in the laboratory; the search for commercial investment and product-based partners; and continued commitment to market development and expansion.

As an important air quality indicator. Most developed countries in the world have tested PM2.5 to understand air pollution. Existing off-line (non-real-time) measurement techniques are based primarily on weighing methods; its problem is that the measurement speed is too slow: a data acquisition takes at least several hours. This method cannot be measured online instantly. Commercial PM2.5 on-line measurement equipment is mainly used in urban air quality inspection stations. Although they have high measurement accuracy, they are bulky and expensive and expensive. At present, the price range of a PM2.5 monitoring equipment is roughly 8-38 million yuan.

According to preliminary calculations by the Ministry of Environmental Protection, during the “12th Five-Year Plan” period, the country will build more than 1,500 PM2.5 monitoring sites and the initial investment will exceed 2 billion yuan. The operating costs and maintenance costs of the PM2.5 monitoring points also need to be considered. The cost of these two parts accounts for 30% to 40% of the total cost of the configuration of PM2.5 monitoring points.

In addition to the equipment market for national environmental monitoring points, many manufacturers have also introduced handheld home PM2.5 detectors, prices ranging from 1,000 yuan to 8,000 yuan, the price of a professional professional detector is more than 3,000 yuan, but at present Sales are still small. The domestic market is currently selling handheld PM2.5 detectors including US LIGHTHOUSE PM2.5 detector, Wuhan Sifang Optoelectronics PM2.5 detector, Hanwang PM2.5 detector, Beijing Airan PM2.5 detector, Braun Pass PM2.5 detector and so on, the threshold of product is not high. Prices range from 600 to 3,000 yuan. On Tmall, the highest sales volume does not exceed 100 units.

Feasible business model: From the current market point of view, the technology of the PM2.5 online real-time measuring instrument is not a difficult point, and many companies have already mastered it; selling direct inspection instruments will lead to market price competition and it is difficult to form a competitive advantage. The biggest challenge for smart air monitoring equipment is whether it captures people's “needs behind demand” and allows users to pay for it. People are concerned about the hidden needs of air quality in order to make the air better. For the air quality situation of PM2.5, the domestic users adopt the method of buying masks and using air purifiers. However, air purifiers have not been popularized. According to statistics, the market size of masks stimulated by PM2.5 amounts to 5 billion per year. Independent air monitoring equipment is not favored.

The inland ink weather started with the release of PM2.5 data through mobile phone apps in China, with 430 million downloads and 45 million daily active users. In May 2014, Ink Weather launched “Air Fruit”, which integrates the detection and reminding of data such as temperature, humidity, carbon dioxide, and PM2.5, and is priced at 999 yuan. However, this higher pricing has resulted in a much smaller air-goal audience. Many geek-type users have indicated that the price is less than 500 yuan before considering trying. In addition, Air Life's battery life is only a few days, which is a challenge for users. Birdi in the United States is a device similar to Air Fruit. Birdi monitors elements of health hazards in the air, pollution and emergency situations, including smoke, dangerous substances (carbon monoxide), allergens (pollen), and air quality (particles, temperature, humidity, freshness of the air). In addition to preventing emergencies, Birdi can also rate air quality and provide suggestions for improvement. Mobile App can view reports, receive warnings, and the Birdi App can also directly dial fire alarms in hazardous situations. Pricing is 119 US dollars, or about 740 yuan.