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On April 20th, 2014, the 13th Beijing International Automobile Exhibition was held as scheduled and was presented by SAIC Motor Corporation's commercial vehicle and spare parts exhibition. The exhibition was organized by Shanghai Shenhua Bus, Datong Light Bus, Shangyinhong Truck, Iveco Light Truck, and Shangchai. Power, Shanghai Philippine Red Power and other components form a full range of commercial vehicles such as buses, trucks and power.
As one of the core members of SAIC's commercial vehicle segment, SAIC-Fiat Hongyan Powertrain Co., Ltd. (Shang Fei Hong) will introduce Fiat Power Technology's world-class leading technology and products to China. The Shangfei Hong engine technology is based solely on Euro VI emissions. The mature application of standards in Europe. On the first day of the exhibition, Olivier Michard, General Manager of SAIC-FIAT Hongyan Powertrain Co., Ltd., was interviewed by China Bus Network and China Truck.com, explaining the development status of SAIC Fiat Hongyan Power.
Olivier Michard, General Manager of SAIC Fiat Powertrain Co., Ltd. was interviewed
Following the rapid development in 2011 and 2012, in 2013, Shanghai Philippine Red continued to maintain a steady momentum of development with sales of 23,000 units and sales continued to increase. In March 2014, sales exceeded the highest level of sales in historical months. What is the story behind the rapid growth and outstanding performance?
Improve the product structure to meet the needs of different fields
The current product range of Shanghai Philippine Red is CURSOR, NEF, and F1. The product range covers 2.3 to 12.9 liters, maximum power from 71kW (96HP) to 353kW (480HP), and maximum torque from 240N.m to 2200N. · Each series of m can meet the power demand of heavy, medium and light commercial vehicles, construction machinery and generator sets.
“At present, in the domestic market, apart from domestic affiliates such as Shang Yihong and Nan Weike, Shang Feihong’s engine has also successfully matched Yutong (Bus), Hualing (Heavy Truck), Wuhan Xiaolong (Offroad), and Shaanxi. Other domestic well-known brand products such as big roller (roller) and Jiangsu Juchao (excavator); in overseas markets, Phillips Red's Cursor9 has been equipped with CNH (Case New Holland) agricultural EQUIPMENT, and other Cursor9 Euro VI standard engine It has begun to be fitted on European IVECO vehicles (trucks, passenger cars), said OlivierMichard.
Shang Fei Red Product Show
The main product sold by Shanghai Philippine Red is the Cursor series, which is currently used in trucks, buses, construction machinery and generator sets. At the same time, the range of adaptation of the light engine F1 series is also expanding, including light passengers, pickups, small ships, and so on. The NEF series is currently in contact with customers to discuss mass production.
As a young power company, Shang Fei Hong has been able to obtain wide recognition from the industry, due to its leading technology and reliable quality. Through the introduction of Fiat Power Technology's advanced technology, the Shanghai Philippine Red Engine can meet the needs of users in terms of power, fuel economy, comfort, and environmental characteristics. In order to ensure product quality, Shang Fei Hong also adopts WCM (World Class). Production) The production management system is a comprehensive management system that reduces the time and resource waste caused by the reliability of the production system and the low operating efficiency, and improves the production efficiency by reducing the number of failures and improving the quality. Focuses on Total Quality Control (TQC), Total Productive Maintenance (TPM), Total Industrial Design (TIE), and Timely Delivery (JIT). The ultimate goal is to extend world-class manufacturing activities to all process engineering and all suppliers to achieve production. Process zero accident, zero failure of production equipment, zero scrapping of production materials and zero defect of product quality, zero inventory of logistics process.
Focus on environmental protection and emission reduction to provide users with clean power
With the growing demand for environmental protection and emission reduction, the implementation of the National IV emission standards has also been gradually deepened. As the engine manufacturing company, Shanghai Philippine Red will also reduce vehicle emissions, reduce environmental pollution as an important concern, and do a good job to welcome the country. Full preparation for the implementation of the four emissions.
"Shang Fei Hong technology is all sourced from Fiat Power Technology. All product designs are based on Euro VI emission standards and are backwards compatible. Its entire line of products can easily be extended from top to bottom to the National IV standard. Therefore, our engine itself is Already have the ability to meet higher emission standards.†OlivierMichard mentioned that not only that, but the Hi-eSCR technology solution developed by Fiat Power Technology after more than 6 years experience in the production of more than 250,000 engines can not only meet the emission requirements. The new requirements for limit values ​​also minimize the impact on the structural layout of the vehicle and the possible increase in costs, and enable the engine to easily meet the requirements of the Euro VI emission standard without the need for EGR (exhaust gas recirculation).
For the user acceptance, OlivierMichard said that the company is not worried, on the one hand from the Shang Feihong engine down from the high emission standards do not need to make major changes to the engine structure, the cost of a more competitive advantage. On the other hand, the China IV technology of Shanghai Philippine Red has long been verified by the European market. The engine has higher reliability and the cost of its use and maintenance will be lower than competing products.
In order to better provide users with environmental protection power, Fiat Power Technology also conducted research and development of natural gas engines. “Currently, Fiat Power Technologies already has C8CNG and NEF6CNG products equipped with Beijing Public Transport,†OlivierMichard said. “Depending on advanced technology and management experience, rigorous manufacturing system and global service concept, Shanghai Philippine Red will continue to China. The market has provided green power products with outstanding performance, energy saving and environmental protection, and has driven the development of the industry.
In 2014, Shanghai Philippine Red will continue to expand its share in the heavy truck market under the existing market and product distribution conditions, while continuing to tap its potential in the passenger car industry. The passenger car market will become a major breakthrough business area for Shang Fei Hong in 2014. OlivierMichard said that there are many instances in the market that prove that the Philippine Red’s engine outperforms competitors in terms of fuel economy and driving comfort. In particular, the technical advantages and cost advantages of the National IV engine will increase its market share. favorable.
At the exhibition site, exciting news also came from Yu Ning, general manager of Fiat Power Technology Management (Shanghai) Co., Ltd. He said: “Fiat Power Technology has decided to take root in the Chinese market and will introduce a full range of engine products. China, and the introduction of the latest engine technology into China." We can feel that this later European diesel brand is slowly affecting the market, quietly changing the pattern of the Chinese diesel engine market.
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