2011 China's lock industry, brand tide and other seven prophecies

In the lock market, China is undoubtedly the largest shareholder of the lock market. Thanks to the fast-growing economy, China has become the world's largest producer and consumer of locks. The domestic lock industry has annual sales of more than 400 billion yuan, and the production capacity exceeds 2 billion sets. The annual export volume exceeds 10 billion yuan. According to relevant experts' forecasts, the lock market in China will continue to grow at a rate of more than 20% per year.

Increasing lock industry growth is certainly worthy of recognition, but China's lock industry still needs to recognize the industry's reality: Although China is a big lock country, it is not a lock-powerful country, and those expensive “foreign” locks are still “imported products”. Facing the future, China's lock industry needs to forge ahead, to get rid of the quality of "a key to open a few locks," turned into a "big brother."

For the future of China's lock industry how to pinpoint the lifeline of the market, to find a breakthrough in development, although we do not have the "foresee the future" of the spell, but based on the current market trend, can still predict the lock industry in 2011 the direction of development.

The seven predictions of China's lock industry in 2011 P1: Quality issues can not be ignored Quality is the life of a company, and it is the ultimate proof that a product can be put to trial production. As the lock industry is a labor-intensive industry, the barriers to entry are low and the degree of specialization is not high. The lock products are mainly in the middle and low grades, and the production equipment is basically a "soil wall and earth cannon" plus artificial equipment, which makes the locks contaminate the quality of tumors. . However, as the price of raw materials rises and labor costs increase, the competition of domestic low-end lock products has long been fierce. In the face of this, the lock industry must not be abandoned by the market in the future competition, and the quality of products is of utmost importance.

P2: High-end products have become mainstream In recent years, with the rapid development of pillar-based industries such as housing and automobiles, and the increasing demand for high-prevention lock products in defense, public security, and financial systems, high-end locks will gradually become locks in 2011. The mainstream of the market. On the one hand, high-end locks with high technological content, more prominent human nature, personalized characteristics, sought after by consumers; the other hand, bring high-tech products, product profits are relatively high, businesses are naturally optimistic.



P3: The market potential of car locks is huge At present, the output of automobiles is increasing day by day, and the “vehicle owners” are on the rise. This indicates that the car lock market has great potential. . In 2010, China’s automobile production was around 15 million vehicles. The gradual increase in the production and sales volume of automobiles provided a large space for the development of the automobile lock market, because at present, China’s production of cars is generally used as ordinary locks. However, after a car user buys a car, he or she basically goes for a central lock or a smart lock.

P4: The development direction of the mortise locks From the current situation of the lock market, the door lock market will continue to use mechanical locks for a long time. Mechanical locks mainly include mortice locks and spherical door locks, while the development potential of mortice locks is significantly higher than that of spherical locks. First, the use of upper mortice locks is much more advantageous than spherical ones, and the second is that The core door lock is easy to escape in the fire. However, there are not many manufacturers of plug-in door locks in our country, and the scale is not large, the grade is not high, and the function is relatively simple. Therefore, with the development of the market, the mortice lock will be a development direction of the market.

P5: The wave of self-owned brands superimposed their own brand ups and downs for so many years. This time due to the high-profile entry of the joint ventures, it will set off a new round of upsurges, “three rings”, “neutral”, “plum”, and “solid force”. "", "Jinfeng" ... ... each one is not a small one, every one is sharpening, we can predict that from next year, they will become the new force in the lock industry. In addition, how to meet the challenges of these tough opponents by traditional independent brands, which are mainly private, is also a focus of attention.

P6: More and more smart locks Through the development of the millennium, the potential of traditional technologies is not big. Where is the breakthrough in the future? Intelligence and informationization are definitely the key. Just think, a lock does not need a key, and only the fingerprint can be opened, not only feeling very dazzling, but also anti-thief, such a lock you can not mind it? From the market point of view, locks have become more and more clever, such as IC card electronic door locks, electronic code locks, encrypted magnetic card door locks, building intercom alarm systems, valve locks, etc., as well as fingerprint locks just mentioned New market darling.

P7: The rural market becomes the main attack With the national policy of vigorously supporting the rural areas, rural areas have undergone very great changes, and the living standards of the farmers have become higher and higher. The first thing after the peasants get rich is to build a house, cover more houses, and the need for locks. With the increase, this is undoubtedly a good news for the lock industry. Therefore, when the company focuses on the urban market, it should also pay attention to the rural market and open up another world.