Chinese generators occupy 90% of the Pakistani market

Due to frequent power shortages, Pakistan has been implementing daily electricity cuts, prompting a surge in demand for generators. The market has witnessed a boom, with Chinese-made generators dominating the scene, capturing 90% of the local market. Japanese brands still hold a small share, but they are preferred by wealthier consumers who prioritize quieter operation, even though their prices are nearly 1,000 yuan higher than Chinese models. Over the past year, generator sales have nearly doubled, with Karachi alone accounting for 40% of the national market. The remaining 60% is spread across other regions like Punjab, where demand remains strong. The price of generators has also risen slightly compared to last year, mainly due to a 1% import tax, the depreciation of the Pakistani rupee against the US dollar, and rising shipping costs. Analysts predict that prices could increase by another 10% to 15% in the coming months. According to official data, during the first seven months of the 2007–2008 fiscal year (July 2007 to January 2008), Pakistan imported generators worth USD 518 million, marking a 20.7% increase compared to the same period the previous year. This trend highlights the growing reliance on backup power solutions as the country continues to face energy challenges. With no immediate relief in sight, the demand for generators is expected to remain high, further boosting the market for both Chinese and Japanese manufacturers.

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