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With the rise of diversified domestic heavy truck cultures, more and more heavy truck drivers tend to personalize the colors of vehicles. Overall, the current heavy truck colors are more brilliant and public, and they are divided into two types: overall color and color registration. Manufacturers put more emphasis on the strength, stability and functional characteristics of heavy trucks.
The color of a car is affected by many factors, such as its use and level, climate and geographical conditions, road environment, and safety factors. The use of the truck and the operating environment have limited the use of external colors. Usually the buyer is more concerned with economics and practicality. In the past, the degree of attention to external colors was far less than that of cars. In addition, different nationalities and regions, there will be differences in aesthetics, making it difficult for trucks to achieve breakthroughs in external color design.
Red is a warm, impulsive, and powerful color that is used to give meaning to vitality, enthusiasm, enthusiasm, and warning. Orange is a cheerful, lively color, the warmest color in warm colors, and the color of prosperity, happiness, and happiness. However, in industrial safety, orange is used as a warning color. Yellow is the brightest of all solid colors. It is bright and eye-catching. It is a symbol of light, hope, and clarity. However, Islam-loving nations like green rather than yellow. Yellow is considered to be a funeral and has the meaning of misfortune and death. Different colors have different meanings for people of different geographical backgrounds and cannot be generalized. In today's increasingly homogeneous automotive appearance, color has become more and more important to R&D personnel and has become an important factor affecting users' purchases. Therefore, the 'color' era of trucks has arrived.
Different colors bring people different psychological feelings. The changes in car colors should be coordinated with the pace of development of the times. There is still much room for research on truck colors. As can be seen in the major auto shows, the color of the truck has broken through the original trend, showing a trend of diversification. Colors such as red, orange, yellow, and green are common, and the image of the truck is more and more intimate and vivid.
Color will become a selling point for trucks. Successful color design can increase the economic value of products by 15%-30%. With the continuous improvement of domestic heavy truck technology, heavy truck colors will be more colorful. Color is an important element of car personality and fashion, and heavy trucks are no exception. In the future, color will become a new selling point. If manufacturers neglect to track and study the popular colors of trucks, they will not be conducive to the development of enterprises.
In the Chinese proposal for autumn/winter color trends 2012-2013 released by China Fashion Color Association, there are four groups of color suggestions inspired by natural elements such as fire and water. In the eyes of the designer, these fashion elements will also be applied in the automotive field in the future. The trend of car colors in the future will be closely related to the environment and nature, and the relationship between cars and the natural environment will gradually get people's attention. People's choice of color will show concern for the environment. The color of the car will emphasize the coordination with nature. Manufacturers will also launch vehicles with colors that are closer to the natural environment and more colorful.
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