Taking advantage of the “Belt and Road” to expand overseas markets

On November 6, the 5th China (Macau)-Asia-Pacific Automotive Summit and the “Belt and Road” Global Development Strategy Summit Forum were held at the Golden Concours Exhibition Center of The Venetian Macao Resort Hotel. With the theme of “Integration, Development, and Win-Win”, the forum brought together leaders from all levels of the government, domestic and foreign automotive industry experts, corporate leaders and media professionals to explore the difficulties of overseas development of Chinese auto companies under the “Belt and Road” strategy. opportunity.

It is reported that this forum will be held in conjunction with the China (Macau) International Automobile Expo. The forum was jointly sponsored by the Macau Convention and Exhibition Industry Association, Nanguang (Group) Co., Ltd. and China National Machinery Industry Corporation, and Nanguang International Conference & Exhibition Co., Ltd., China National Automobile Industry International Cooperation Co., Ltd. and China Automotive News Co., Ltd. jointly organized. And get the strong support of the relevant national ministries and commissions.

Help vehicle enterprises to use the "Belt and Road" strategy Dongfeng "going out"

China’s “One Belt and One Road” strategy, in line with the spirit of open regional cooperation, is committed to maintaining a global free trade system and an open world economy, together creating an open, inclusive, balanced, and inclusive regional economic cooperation framework, and promoting the deep integration of markets across countries. The current “One Belt and One Road” strategy has gradually moved from the top-level design to concrete actions, and has given China's auto industry “economic support” for economic and trade cooperation. Many domestic mainstream car companies have incorporated the “Belt and Road” strategy into their strategic considerations when formulating future development plans. According to statistics, the “One Belt and One Road” strategy involves 60 countries and nearly 20 trillion US dollars of GDP. At the same time, from the analysis of the regions covered by the Belt and Road Initiative, most countries and regions are in a period of rising economic development, and the space for the automobile market they release is huge. This will expand the development space for independent auto makers and at the same time, it will inevitably drive the development of the auto industry in neighboring countries.

"As China's auto market continues to slow down, 'going out' has increasingly become an important path for car companies to seek next-step development. In recent years, major car price groups have adjusted their market layout and expanded their overseas markets in all directions. Affected by various factors such as unstable markets and environment, devaluation of renminbi, and rising prices of raw materials in exporting destination countries, China’s auto exports have continued to decline. “The relevant person in charge of the Forum Organizing Committee stated that “In the context of the new normal state, China’s auto parts and components How the company uses the 'Belt and Road' strategy to deploy overseas markets, improve its overseas after-sales service system, and jointly innovate its business operation model is the focus of attention and discussion at this forum."

In-depth industry hot topics to explore <br> <br> The Forum invited a number of large auto groups, domestic and foreign parts enterprises, industry associations and dealer representatives, keynote address and participate in live discussions. On the spot, the guests’ speeches covered a wide range of topics and depth, and won applause from time to time. Combining the “Belt and Road” strategy, corporate representatives shared the thoughts, thoughts, and actions of automotive companies in their overseas strategic layout. The launch of “Made in China 2025” promotes the transformation and upgrading of the automobile industry and creates an internationally competitive manufacturing industry. The industry provides strategic support. Around the "Made in China 2025" to help car companies "going out", the guests made a keynote speech; China's auto and parts and components companies overseas development status, what experience is worth learning from? The speakers also conducted a detailed interpretation. After-sales service, representatives of the company introduced how the company established channel advantages and shared external resources to improve the overseas after-sales service system in response to problems such as unsatisfactory after-sales service for exported automobiles in China and unqualified accessories. At the same time, the guests also elaborated on how companies can jointly develop and “hug the sea”.

The discussion of hot topics in the afternoon of November 6th and media interaction added a bit of lively atmosphere. Guests present on the "Internet Plus" of the automotive industry, the dangers and opportunities for the development of new energy vehicles, the transformation of distributors to service-oriented companies, how to enhance the core competitiveness of automobile and parts and components companies' export products, and added value of brands, Chinese auto companies The steady development of the hot spots, conducted in-depth exchanges and discussions, in order to provide important reference for car companies. "As the more influential event in the automotive industry, the Asia-Pacific Auto Summit will play an active role in promoting the development of the automobile industry in China and even in the world." The relevant person in charge of the Forum Organizing Committee said.

In addition, as an important stop on the “Belt and Road” map, Macao has an important geographical advantage on the Maritime Silk Road. The current Macau Auto Show, while demonstrating super supercars and supercars, strives to build an export platform for Chinese-made automotive products, boosting the common development of the region and the industry. The theme of this forum is closely related to the positioning of the Macau Auto Show.

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