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With an exhibition area of ​​42,000 square meters, crowded exhibitors and foreigners of all colors, you will surely come to an international-level exhibition site. The reporter can prove that this is the 6th China (Guangzhou) International Rubber Tire & Auto Parts Exhibition. You must ask, where is Guangrao? What kind of exhibition is this?
Why did Guangrao have this show?
Guangrao County is a municipal county under the jurisdiction of Dongying City, Shandong Province, located in the north of Shandong Province and south of Dongying City. Guangrao County has a total area of ​​1,138 square kilometers and administers 9 townships (streets), 2 provincial-level economic development zones, and 553 villages (neighborhoods). Guangrao County was established in Qin Dynasty. It was called Lian, Qianxu, and Xun in ancient times. It was the birthplace of Bing Sheng Sun Wu's hometown, Lv drama birthplace and Qi pen. It was assessed by the United Nations Geographical Name Organization as an ancient county with thousands of years of age. In China, an exhibition is located in Beijing, Shanghai, Guangzhou, and even Wuhan. Qingdao is not surprising. With the convenience and influence of an international city, it is understandable that the brand power and reputation of its products can be expanded. It is located in Guangrao, China. What is this?
The 6th China (Guangrao) International Tire Opening
It is not difficult to understand from the naming of the exhibition that Guangrao is closely related to rubber tires. The China Truck Network reporter learned from the field visit that in Guangrao, there are 48 rubber tire enterprises above the scale (the annual transaction volume is more than 20 million), and there are as many as 100 small tire enterprises. These tire factories are mainly engaged in OEM and occupy a high share of domestic replacement tire market. As the largest tire industry cluster in China, the production capacity of high-performance radial tires in Guangrao County, Shandong Province, reached 150 million in 2014, accounting for 25% of the country's total; the auto parts range was extensive, and the wheel production capacity reached 29.7 million sets; the rubber tire industry completed the total industrial output value of 1097 Billion dollars, total import and export volume was US$4.055 billion, of which US$3.324 billion was exported.
The Guangrao rubber tire industry has grown from obscure to an important national production and export base for radial tires as well as China's largest rubber industrial cluster. Gwangrao, which is famous both at home and abroad for large and small tire factories, has earned itself a reputation as a “tire cityâ€. It also received the "World Tire to China, China Tire to Shandong, Shandong Tire to Guangrao" evaluation. In this context, this special exhibition held in an industrial gathering place Guangrao Tire Exhibition has been on display every year since 2010. Xiang Jian, director of the Guangrao International Tire Exhibition Group, said that the initial significance of the exhibition was to support the development of local tire companies. However, with the development of the domestic tire industry, while we are paying attention to the development of Guangrao's tire business, we also hope that the exhibition can stimulate the development scale of the local industrial chain.
Why is it so popular?
Under the dual pressure of the US "double reverse" trade friction and domestic overcapacity, the Guangrao International Rubber Tire Exhibition in 2015 still attracted many rubber tire brands and exhibitors from all over the world. So, where exactly is the reason for the show's popularity?
Guangrao Tire Exhibition on-site negotiation
First of all, the “buy†and “sell†of the platform of Guangrao Tire Exhibition has significant significance. According to the relevant person in charge, a local tire manufacturer's orders reached at the three-day exhibition could reach 60% of the full year. It can be understood that there are too many interested customers and orders obtained by various tire companies through the exhibition. Regardless of how sluggish the market is, the demand for supply and demand has always existed objectively. The significance of Guangrao Tire Exhibition lies in providing users with rubber tire products that are available in various aspects of quality, performance, and price; it also provides domestic and foreign large-volume professional products for manufacturers. Audience or customers. Under the bad market conditions, buyers are more likely to look forward to selecting the best ones, and sellers are looking forward to accumulating effective customers. For the “buy†and “sell†of tires in series, Guangrao Tire Exhibition is clearly worth participating.
Second, the future market development information brought about by the exhibition can be used as a reference. Some people laughed at the fact that many companies exhibited at the 2015 Guangrao Tire Exhibition were intended to “prove themselves aliveâ€. In addition to "proving that he is still alive," tire companies are obviously more concerned with how to "live better." The "double countermeasures" of U.S. passenger and light-tire tires in China have an obvious impact on Guangrao enterprises. Nowadays, many local tire companies have a stronger sense of survival. As the trend indicator of the tire industry, Guangrao Tire Exhibition represents the most advanced development direction and trend. In this tire exhibition, Tyre King Information Technology Co., Ltd. launched China's first tire e-commerce platform tire king, to create an Internet + tire development model; Shandong Yongtai Group's strategic adjustment hired foreign technology team, and cross-border merger and acquisition of British Copley company, Launched personalized tire new products at the exhibition site and seized market share through supporting premium cars. How to use the "networking +" strategy to speed up the development of e-commerce, and in the new market environment, expand the transformation of ideas, the exhibition will be the most cutting-edge development of the show.
exhibition site
In addition, the Guangrao tire exhibition platform highlights the value effect. In China, international exhibitions that rely on industrial clusters are not common. However, the significance of Guangrao International Rubber Tire Exhibition is that it provides a platform for exchanges and learning for many tire companies with considerable scale and influence. On the one hand, Guangrao Tire Exhibition incorporates all aspects of the tire industry chain. Tire companies have more opportunities to understand raw materials from the upstream. On the other hand, tire companies have access to the latest technology and the entire industry chain through the exhibition. Excellent products and best equipment, all aspects can be in one step.
At the time of the 100th anniversary of China's rubber industry, the development and current status of China's tire industry deserve attention, and the development of the past and the future deserves more consideration. What is the strength of Chinese tire companies? Where is the future of China's tires? The Guangrao tire industry, which occupies a quarter of the country's share, is a microcosm of the domestic tire industry and has little significance. While accumulating high popularity, the 2015 (Guangrao) International Rubber Tire & Auto Accessories Exhibition has yielded fruitful results. On May 15 and 16, the exhibition site reached 809 trade intentions, agreements and contracts. The total amount is about 16.3 billion yuan. Through this exhibition, the Chinese tire industry that faces the market pressure and the test of survival can take a glimpse of the future development and trend of transformation and upgrading.
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